Performance Marketing Manager
2 weeks ago
What You Will Do:
I. Campaign Planning (40%)
- Collaborate with Business Dev Team/Account, Planning, content and creative teams to understand the client's business objectives.
- Develop digital detail media campaign plans/Recommendations (Channels wise) based on user insights and the media landscape to best meet client objectives (Skew to performance based clients/ projects)
- Propose media plans with the most effective cost (CPA, CPL, CPO, CPI ) to ensure company PnL.
II. Campaign Operating (35%)
- Follow the Ad Operation process from Planning to Campaign execution.
- Own the endtoend digital campaigns operating on a daily basis, including implementation, monitoring, optimization, performance analysis and reporting.
- Monitor and assess ongoing campaigns performance; assist in strategic analysis of campaigns.
- Foresee problems/issues/crisis as they arise, advise the best optimized solutions for team/ company/ client;
- Closely working with BD/Account, Planning team to propose action plans to deliver KPI (Skew to performance based: Leads, Orders/Purchases...)
- Manage campaign budgets, and reconciliation process to ensure & maximize company PnL.
- Interact daily and maintain rapport across platforms to ensure KPIs.
- Prepare and provide Final reviews or reports with actionable insights & learnings to relevant parties.
III. Team Management (20%)
- Give direction for team members to deliver the efficient media plans.
- Supervise & Guide team members from endtoend in campaign operation (Ad platforms setup, tracking implementation, optimized tactics.)
- Tasks arranging for the team to maximize productivity.
- Coach junior team members on digital campaign execution.
- Sharing with the internal team new innovations/tools.
IV. Other Tasks (5%)
- Adheres to Media buying best practices as established by team (i.e. meeting deadlines, adhering to budgets, etc)
- Update with linemanager and internal teams on project status, together with insights and recommendations.
- Successfully manages and leverages vendor relationships employing diplomatic communications to ensure highquality deliverables that are timely, within specification and to the client's best advantage
Who You Are:
- Bachelor's degree (communications, marketing, advertising, or media preferred)
- Minimum 5 years experience in digital performance media, knowing about backend coding is a plus
- Experience in media planning (both channel planning & execution), monitoring digital media campaigns (priority performance).
- Experience in operating diverse performance campaigns: Lead Generation, Ecommerce (purchase optimization on marketplace & branded eshop), App installation (NRU, Inapp events.)
- Deepknowledge on:
- Media platforms (Facebook Ads (Conversion Ads, CPAS/Catalogue Sales), Google Ads (Shopping Ads), Local Adnetworks, Affiliate Networks, Programmatic Ads...
- 3rd party Measurement platforms: GA & GA for Ecommerce, App Flyers.
- Have knowledge about global & local Ecommerce platforms: BigCommerce, Shopify, WooCommerce, Haravan.
- Strong data analysis along with fluent proposals/reports writing and presentations skills
- Good business sense and the ability to manage budget
- Strong understanding of all media types, with a strong focus on digital
- Researching, critical & logical thinking, teamwork
- Good at verbal and written communication skills
- Proficiency in Microsoft Excel, PowerPoint and Word
- Good command in English
Why You'll Love It:
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year from 0.5month to 3month salary amount)
- Quarterly, Annual MVP Awards (prizes up to 5,000USD)
- Private health Insurance
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in professional, active, international and dynamic environment
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