Jd00028- Brand Performance Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Lixibox Full time

Department:
Brand

Salary:
Negotiable

Commitment:
Full Time

Location:
Hồ Chí Minh

Job description:


Lixibox is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing region in the world.

She focuses on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most affective brand launching that would benefit the end consumers.


Job Overview:

As the Brand Performance Manager, you will be responsible for managing the performance of our exclusive brands.

You will be responsible for developing and executing brand strategies, managing sales and marketing activities, and working with the Brand development team to define new product development opportunities.

You will be responsible for driving revenue growth and increasing brand awareness, while ensuring consistency in brand messaging and positioning.


Specifically, your responsibilities include:

  • Develop and execute brand strategies to increase brand awareness and drive revenue growth
  • Manage sales and marketing activities for inhouse brands, including advertising, promotions, and product launches
  • Collaborate with the procurement team to define new product development opportunities and develop product launch plans
  • Conduct market research to stay current on industry trends, competitor activity, and consumer behavior
  • Develop and maintain relationships with key stakeholders, including suppliers, distributors, and retailers
  • Collaborate with the creative team to develop brand messaging and positioning that is consistent with our overall marketing strategy
  • Analyze sales data and performance metrics to identify areas for improvement and develop action plans to address them
  • Monitor brand performance against KPIs and develop reports to communicate results to key stakeholders
  • Manage the brand budget and allocate resources effectively to achieve business objectives
  • Ensure compliance with brand guidelines and legal requirements.

Requirements:

  • Bachelor's degree in Marketing, Business Administration or a related field
  • At least 5 years of experience in brand management, product management or marketing, preferably in a consumer goods industry
  • Experience in developing and executing successful brand strategies that drive revenue growth
  • Strong understanding of consumer behavior, market research and data analysis
  • Experience working with procurement teams to identify new product development opportunities
  • Strong communication, negotiation and relationship building skills
  • Excellent project management and organizational skills with the ability to manage multiple projects simultaneously
  • Strong analytical skills with the ability to analyze data and develop actionable insights
  • Creative thinker with the ability to develop innovative solutions to drive brand performance
  • Ability to work independently and as part of a team.

Benefits:

  • PVI Care Health Insurance
  • Homecooked lunch, coffee, tea break at the office
  • Yoga Class, Ping pong at the office


Parking
  • Monthly parking is covered by the company
  • Happy hour party, team building party
  • Discount code for employee
  • Performance Bonus: will be calculated and determined based on the company's profitability at the end of the year.


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