Digital Marketing Executive, Game Entertainment

2 weeks ago


Ho Chi Minh City, Vietnam VNG Full time

VNGGames is Vietnam’s No.1 mobile game publisher by gross revenue. Our focus is on delivering the most engaging content and experience to our global community of gamers, fans and publishers.- We partner with leading global game developers such as Tencent and Kingsoft, publish their hardcore online games for users across Southeast Asia and Greater China, and help to grow the popularity of the games in each market by leveraging our publishing and marketing capabilities, unapparelled local knowledge and technical know-how.
- We develop and publish proprietary mobile card and board games for casual gamers through our ZingPlay platform in various markets across Southeast Asia and Latin America, including India, Brazil, Argentina and Mexico.
- Self-developed and published 60+ mobile card and board games
- ZingPlay ranked No.1 in mobile card and board games genre among peer companies in LatAm in 2021

People and technology are at the core of VNG’s identity. We are committed to the growth and well-being of our employees and focused on creating a stimulating environment where employees feel inspired to be their best to unlock their full potential.
- Join us to explore the best place in Vietnam for people to work, learn and grow.
- Plan and manage performance campaigns on paid channels such as Facebook, TikTok, Apple Search Ads, other ads platforms...
- Research and analyze the possibilities of the market as well as the potential of ads platforms.
- Work closely with vendors/other ad networks to plan and optimize the campaigns.
- Work closely with other functional teams (Marketing, Social, Operation), discuss and determine the appropriate Digital Marketing path to operate the big plan/campaign effectively.
- Based on data analysis, providing actionable and valuable insights for stakeholders to improve and optimize as needed.
- Track and analyze delivery data, provide analysis reports, and translate complex data analysis into simple language and use it to help with decision-making.
- Any other responsibilities assigned by line manager.

**Yêu cầu**:

- At least 1-year working experience in Digital Marketing: Facebook/TikTok/Google/ASA with proven success.
- Have knowledge/experience in data analysis, strategic & tactical planning, problem-solving.
- Detail-oriented and data-focused approach.
- Able to work under high pressure, independently in a fast-paced environment.
- Have a sense of responsibility, preciseness, diligence.
- Fluent in English (TOEIC > 700 or equivalent).
- Have in-app marketing experience and familiar with MMP tool (are pluses).
- Understanding and passion for the mobile gaming industry is a big plus.



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