Digital Marketing Executive

5 months ago


Ho Chi Minh City, Vietnam VNG Full time

As a Digital Marketing Executive at a Game Publishing Studio, you are responsible for the performance and success of paid advertising campaigns across various platforms by leveraging user insights accurately, including:_
- Plan and manage the performance of both Branding and User Acquisition campaigns on paid channels such as Facebook, Google, TikTok, Apple Store, and other ads platforms.
- Research and analyze the possibilities of the market as well as the potential of ads platforms.
- Work closely with vendors/other ads networks to plan and optimize the campaigns.
- Work closely with other functional teams (Marketing, Social, Operation), discuss and determine the appropriate Digital Marketing path to operate the big plan/campaign effectively.
- Monitor, analyze, and report digital campaigns with analytics tools and internal tracking.
- Any other responsibilities assigned by the line manager.

**Yêu cầu**:

- At least 1 year of working experience with proven success in Digital Marketing, specializing in Facebook Ads, Google Ads, TikTok Ads, and Apple Search ads, mainly in the area of User Acquisition.
- Have knowledge/experience in data analysis, strategic/tactical planning, and problem solving.
- Able to work under high pressure, independently in a fast-paced environment.
- Have a sense of responsibility, preciseness, diligence, ownership, and learning agility.
- Have in-app marketing experience and are familiar with the MMP tool (Appsflyer/Adjust/Singular).
- Fluent in English.
- Understand and passion for the mobile gaming industry is a big plus.



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