Game Entertainment, Associate Marketing Manager
5 months ago
As a Marketing (Brand) manager, your role involves various responsibilities related to:
- Develop content strategies and manages marketing campaigns from conceptualisation to implementation across all platforms
- Develop branding strategies and ensuring brand consistency across the organisation’s platforms.
- Develop & manage marketing strategies and plans:
- Develop integrated marketing and communications strategies
- Manage social media platforms and review alignment of other digital marketing channels with branding strategies
- Review brand consistency issues in collaterals across digital marketing platforms
- Develop branding strategies to enhance brand reputation based on current brand positions and market awareness
- Develop branding implementation plans to align with branding strategies
- Manage marketing and communication channels
- Develop communication channels for stakeholders on industry/ product updates
- Review effectiveness of all communication channels and identify areas of improvement
- Develop marketing communications plans and content marketing initiatives across digital platforms
- Manage marketing campaigns and events
- Facilitate cross-functional collaboration across departments for the development of integrated marketing campaigns
- Develop content strategy aligned with short-term and long-term marketing goals
- Review developed campaign collaterals to ensure alignment with marketing campaign themes
- Manage implementation of the multi-channel marketing campaigns in line with marketing objectives and strategy
- Develop measures to improve future marketing campaigns based on identified areas of improvement
**Yêu cầu**:
- 3+ years of experience in Marketing, Branding, Communications, and/or Content and Social.
**1. Functional Competencies**:
- Ability to scale between big picture strategic thinking and tactical executional planning, with strong attention to detail
- Strong presentation and organizational skills, to capture and cascade information that provides values to internal and external stakeholders; ability to clarify and summarize complicated concepts
- Able to align a diverse group of stakeholders with conflicting priorities; ability to work in a remote and collaborative environment with teams in different time zones
**2. Softskills/ Leadership Competencies**
- Self-motivated problem solver; adaptive and willing to challenge yourself and try new things;
- Analytical and able to think strategically about issues, leading to recommendations and action plans
- Exceptional written and verbal English language skills
- English language skills of at least IELTS 6.5
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