A&r and Digital Marketing Executive

1 month ago

Thành phố Hồ Chí Minh, Vietnam Universal Music Group Full time

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight. These values are the essence of our people which makes UMG the most renowned company in the music industry.

Role Summary

Assists Def Jam Vietnam in executing social media and communication activities and increasing revenue, as well as expanding the label's A&R business.

About the role- Manage social media platforms (Facebook, Instagram, TikTok, YouTube, etc.)- Develop visual content, videos, and messaging; provide support to the Marketing team as needed.- Plan and schedule social media content for short
- and long-term objectives.- Create and manage digital advertising campaigns primarily on Facebook Ads, TikTok Ads, and Google Ads, while monitoring and optimizing for higher efficiency.- Collaborate with the Marketing team on content development and market potential.- Translate quantitative reports and analyses:
- Analyze results and key trends in the digital music market.- Create reports to evaluate industry trends, social media channels, and influencers.- Report on the performance of all digital marketing campaigns against KPIs- Coordinate artist activities such as performances, promotions, event participation, and work with stakeholders in the A&R process.- Manage the recording process and coordinate with all parties involved such as producers, writers, mixers, internal supply chain teams etc.- Manage the production/recording costs budget and negotiations with third parties.

Desirable Traits:
- 1 to 2 years experience in a similar role, preferably from the music or entertainment industry- Experience with digital platforms (e.g. Facebook ads, YouTube ads etc.)- Previous experience from digital agency, music, entertainment, or related industry would be highly advantageous.- Experience liaising with internal as well as external partners- Experience with generating reports and data analysis- Creative mindset- Data-driven- Interest in music- Fluent in English

Note: Only shortlisted applicants will be contacted.

About Def Jam Vietnam Recordings:
Def Jam Recordings is a hip-hop music label that specializes in contemporary R&B, soul, and pop in addition to hip-hop. Founded in 1984, the label is based in Manhattan, New York City and is owned by Universal Music Group.

Since its game-changing launch in 2019, Def Jam South East Asia has rapidly expanded its roster with emerging talent, featuring a diverse array of young, multi-racial, and multilingual groundbreaking artists from Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam.

With the establishment of Def Jam Vietnam, we proudly welcome our sixth member in Southeast Asia into the Def Jam family. Our mission is to cultivate music and nurture young talents in Vietnam, contributing to the vibrant landscape of the region's music industry.

Note: Only shortlisted applicants will be contacted.

About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Job Category:
Marketing, Streaming & Digital Media

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