Digital Marketing
2 weeks ago
**Overview**:
- We’re looking for a digital marketer passionate about digital communications and lead generation. You will contribute to promoting CBTW APAC’s services and brand reputation via digital channels, as well as driving traffic and new business opportunities.**Qualifications**:
- WHAT YOU SHOULD HAVE- Proficient in English (all four skills)
- At least 3-4 years of experience
- Bachelor's degree in digital marketing, marketing communications or a related discipline
- Good content writing and data analysis skills
- Strong understanding of digital marketing trends and techniques, and a genuine commitment to learning and following best practices and our in-house style
- Experience in working at a tech company, or a software development environment preferred
- Skills and experience with using Hubspot or a similar inbound marketing/marketing automation platform
- Experience with Content Management Systems
- Excellent interpersonal communication, organizational, time management and multi-tasking skills.
**Responsibilities**:
- WHAT YOU WILL DO- Support the planning and execution of customer acquisition/nurturing campaigns via digital channels, including but not limited to: SEO, SEM, Display Ads, LinkedIn Ads, Meta Ads, eDM, marketing automation etc.
- Analyze and report on campaign performance, and provide recommendations for continuous improvement
- Conduct regular industry, competitor and customer research to propose content marketing ideas and tactics
- Support marketing, communications and event tasks of the department
- Other tasks as assigned by Line Manager
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