Product Marketing Lead

6 days ago


Ho Chi Minh City, Vietnam OOOLab Full time

Overview
- We are seeking an experienced and strategic Product Marketing Lead to drive the go-to-market (GTM) strategy for our B2B enterprise edtech SaaS platform.

**Responsibilities**:

- Develop and execute a comprehensive product marketing strategy that aligns with the company’s overall marketing and business goals.
- Lead the development of product messaging, positioning, and collateral that effectively communicates the value proposition of our products to target audiences.
- Manage and execute product marketing campaigns across all channels, including digital marketing, social media, content marketing, and events.
- Collaborate with sales, marketing, and product teams to ensure that product marketing efforts are aligned with the company’s overall sales and marketing strategy.
- Lead the creation of all product assets to assist sales and account managers with sales efforts
- Analyze marketing data and track key performance indicators (KPIs) to measure the effectiveness of product marketing campaigns and make data-driven decisions.
- Develop and maintain relationships with key influencers and industry analysts.
- Stay up-to-date on the latest trends in the B2B enterprise edtech SaaS market and identify new opportunities to generate leads and drive revenue.

**Key Performance Indicators (KPIs)**:

- Website traffic: Increase organic website traffic
- Lead generation: Generate 50-60 qualified leads per month
- Sales pipeline: Increase qualified leads in the sales pipeline (SQLs)
- Customer acquisition cost (CAC): Optimize CAC and payback period to ensure sustainable and profitable growth

Qualifications:

- 5-7+ years of experience in startup/early stage product marketing, preferably in the B2B enterprise SaaS industry.
- Proven track record of success in generating qualified leads and driving revenue growth.
- Deep understanding of the B2B enterprise edtech SaaS market and its target audiences.
- Expertise in developing and executing product marketing campaigns across multiple channels.
- Strong analytical skills and ability to track and measure the effectiveness of marketing campaigns.
- Excellent communication and presentation skills with an eye for design.

**Benefits**:

- Competitive salary and benefits package.
- Opportunity to work with a talented team of marketing and product professionals.
- Chance to make a real impact on the company’s growth and success.
- Be a part of a fast-paced and exciting company in the rapidly growing B2B enterprise edtech SaaS market.



  • Ho Chi Minh City, Vietnam Samsung Electronics Full time

    Position Summary 1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan. 2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product. Role and Responsibilities 1) Budgeting, Controling & Analysis. - Ensure all...


  • Ho Chi Minh City, Vietnam VNG Full time

    ZaloPay is looking for a Product Marketing Lead/Senior Associate to join Transfer team and drive user growth of Transfer use-cases (P2P, Social Commerce, etc.) **Responsibilities**: - Responsible for planning and executing Marketing activities (promotion campaign & communication plan) to promote the product - Set and track business performance while...

  • Bb Product Lead

    2 weeks ago


    Ho Chi Minh City, Vietnam UOB Vietnam Full time

    **About UOB** United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as...


  • Ho Chi Minh City, Vietnam UOB Vietnam Full time

    **About UOB** United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as...


  • Ho Chi Minh City, Vietnam One Mount Group Full time

    One Mount Group - Five Star Tower (Up Coworking), 28bis Mac Dinh Chi, Ho Chi Minh., District 1, Ho Chi Minh- At office- Posted 20 hours ago- Skills: - Product Manager- Agile- Team Leader**Top 3 reasons to join us**: - Môi trường đẩy nhanh phát triển năng lực - Nơi quy tụ nhân tài người Việt trên toàn cầu - Văn hóa thành công,...


  • Ho Chi Minh City, Vietnam Kyber Network Full time

    ** ABOUT KYBER NETWORK** Two co-founders, Dr. Luu The Loi (Chairman) and Victor Tran Huy Vu (CEO), were honored in Asia’s Forbes 30 under 30 in the ‘Finance - Investment’ category by Forbes magazine in 2017 and have since established the company as a market leader. Dr. Luu The Loi also has a PhD in blockchain security technology, and is one of the 10...


  • Ho Chi Minh City, Vietnam Kegmil Full time

    **Kegmil** is revolutionizing the way mission-critical facilities and assets are repaired and maintained via complex systems of people and processes. We are on a mission to empower millions of deskless field service professionals in Southeast Asia with technology and data to supercharge their operational efficiency and service performance. Our cloud-based,...


  • Ho Chi Minh City, Vietnam Kegmil Full time

    **Kegmil** is revolutionizing the way mission-critical facilities and assets are repaired and maintained via complex systems of people and processes. We are on a mission to empower millions of deskless field service professionals in Southeast Asia with technology and data to supercharge their operational efficiency and service performance. Our cloud-based,...


  • Ho Chi Minh City, Vietnam công ty cổ phần dịch vụ di động trực tuyến Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Product Lead, Growth**: - **Mã tin đăng: 3371866**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng...


  • Ho Chi Minh City, Vietnam VNG Full time

    The Founder and CEO is an experienced and proven leader in AI and Cloud; with numbers of years of experience working in blue-chip technology companies like IBM and Accenture. CloudVerse’s leadership team is based out of Singapore; whereas the engineering talent is largely from VNG Headquarters in Vietnam - bringing in the best of the talents on both sides...

  • Nft Marketing Lead

    1 week ago


    Ho Chi Minh City, Vietnam CREATORY Full time

    **A, GENERAL DESCRIPTION** We are looking for a Content Marketing player who can identify and execute marketing channels, solutions and ideas that will efficiently drive new users and players to our community, while maintaining a fun but focused atmosphere. By joining Creatory’s community team while it’s still in the build-up phase you will have the...

  • Product Design Lead

    5 days ago


    Ho Chi Minh City, Vietnam Skedulo Full time

    Skedulo Introduction: We are Skedulo, the world's leader in scheduling and workforce management software. In response to COVID-19, we have partnered with government bodies and healthcare organizations worldwide to bring the fight against COVID. We are driving the roll-out of vaccine programs at scale internationally and playing our part in helping the world...


  • Ho Chi Minh City, Vietnam Amazon CS Vietnam Company Ltd Full time

    Bachelor’s degree in Marketing or related fields. - 7+ years of relevant work experience in marketing content and communications, preferably in the e-Commerce, retail, technology, or B2B industries. - 4+ years’ experience in content management and communications at same position. - Demonstrated track record in developing and implementing marketing...


  • Ho Chi Minh City, Vietnam Totalenergies Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận)Our Company reflects the diversity of our employees. At TotalEnergies, the wide variety of talents drives our competitiveness, our ability to innovate, and our attractiveness. Therefore, we welcome differences in age, disability, gender reassignment, pregnancy/maternity, race, religion, beliefs, sex,...

  • Market Access

    1 week ago


    Ho Chi Minh City, Vietnam NVS Vietnam Company Limited Full time

    To ensure effective market entry for Sandoz products or services by navigating regulatory, reimbursement, and access challenges, and also establish and maintain relationships with key accounts to optimize product adoption and market share. **Major Accountabilities**: Manage KOL engagement: - Develop a KOL pool with an understanding of their relevance to...


  • Ho Chi Minh City, Vietnam Totalenergies Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) - JOB DIMENSIONS - Responsible for adapting a brand/product strategy for a company's target market. - Develop expertise in terms of category needs, dynamics and requirements, including the consumers, customers and channels shopper attitudes & behavior and translate this into actionable initiatives...


  • Ho Chi Minh City, Vietnam công ty cổ phần dịch vụ di động trực tuyến Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Product Operations Lead**: - **Mã tin đăng: 3371861**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng...


  • Ho Chi Minh City, Vietnam TotalEnergies Full time

    **Pays** Vietnam **Lieu de travail** HO CHI MINH CITY-SAILING TWR(VNM) **Société employeur** TotalEnergies Mkt Vietnam Ltd - TEMV **Domaine** Commerce **Lieu** Vietnam **Type d'emploi** CDI **Expérience** Minimum 3 ans**REQUIREMENTS**: - Bachelor’s degree in Marketing, Business, or related field - At least 3 - 5 years of experience...


  • Ho Chi Minh City, Vietnam M_Service (MoMo) Full time

    M_Service (MoMo) *** - 6th Floor, Phu My Hung Tower, 08 Hoang Van Thai Str, Tan Phu Ward, District 7, Ho Chi Minh- At office- Posted 29 minutes ago- Skills: - Product Manager Project Manager Business Analyst **Top 3 reasons to join us**: - Big Data - Machine Learning - Big scale **Job description**: - Conduct market research, customer interviews, and...


  • Thành phố Hồ Chí Minh, Vietnam Innotech Innovative Technology Full time

    **Position**: Digital Marketing Lead **Location**: Southeast Asia (Vietnam, Thailand preferred) **Work Model**: Hybrid, Remote, Part-time, or Temporary **Position Type**: Flexible based on mutual agreement (Part-time, Contract, or Full-time) **Salary**: Competitive (budget aligned with the regional market for similar roles, e.g., Manager roles: 35-45M...