Product Marketing Manager
2 days ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
- JOB DIMENSIONS
- Responsible for adapting a brand/product strategy for a company's target market.
- Develop expertise in terms of category needs, dynamics and requirements, including the consumers, customers and channels shopper attitudes & behavior and translate this into actionable initiatives for sales and marketing teams
- As the 'Product guardian', Product managers maintain product positioning and RTB across all company marketing initiatives and communications, and may manage a portfolio of products
- ACTIVITIES
- Responsible for adapting a brand/product strategy for a company's target market.
- Develop expertise in terms of category needs, dynamics and requirements, including the consumers, customers and channels shopper attitudes & behavior and translate this into actionable initiatives for sales and marketing teams
- As the 'Product guardian', Product managers maintain product positioning and RTB across all company
marketing initiatives and communications, and may manage a portfolio of products.
- ACCOUNTABILITIES
- Working closely with engineering, sales, channels marketing, ATL marketing and agencies to ensure ONE TOTALENERGIES's performance in term of volume, margin, customer/shopper/consumer satisfaction goals, also ensuring alignment of communications and messaging across all channels.
- Responsible to improve market share, brand awareness, brand health and brand performance including volume, UGMVC.
- Collate and analyze Consumer and shopper information, customer / channel performance of TOTALENERGIES brand vs competitors.
- Prepare SWOT analysis for TOTALENERGIES, ELF brand from competition point of view once a year and contribute to Channels' Planning.
- Monitor and evaluate entire Product activities across channels.
- Define research needs and closely co-operate with ATL marketing team & research parties/agencies.
- Analyze consumers' influencer insights, shopper trends, market analysis, and marketing best practices to build successful strategies
- Define the product strategy, positioning and roadmap gathering and prioritizing product and customer requirements, defining the product RTB, vision, price.
- Propose and execute the approved brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition.
- Planning and execution of all product launch including innovation and renovation, on-ground product/brand communications, activation to consumers, shoppers, customers.
- Responsible of product development, active products portfolio, pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Monitoring to ensure spending within the assigned budget, in most efficiency.
- Competitor's and consumers insights analysis
- Work with external third parties to assess partnerships and licensing opportunities
- Be an expert with respect to the competition, supporting the company's overall strategy and goals.
- Gather customers, shoppers, influencers and market insights to inform outreach strategies, increase customers, shoppers, influencers conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Responsible to improve market share, brand awareness, brand health and brand performance including volume,
- Fulfill other tasks and/or assignments requested by the manager and/or the board of management.
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
13-month
15 days
Training
**Yêu cầu bằng cấp (tối thiểu)**: Đại Học
**Yêu cầu công việc**:
QUALIFICATIONS/EXPERIENCE REQUIRED
- Bachelor's degree in marketing, business, or related field
- Smooth written and verbal communication skills in English and Vietnamese.
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Willingness and ability to travel
- Established press and media contacts.
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Digital Marketing,Quảng Cáo/Marketing,Truyền Thông/Báo Chí,Truyền Thông/PR
Đại Học
Không yêu cầu
-
Product Marketing Manager
4 weeks ago
Ho Chi Minh City, Vietnam TotalEnergies Full time**Pays** Vietnam **Lieu de travail** HO CHI MINH CITY-SAILING TWR(VNM) **Société employeur** TotalEnergies Mkt Vietnam Ltd - TEMV **Domaine** Commerce **Lieu** Vietnam **Expérience** Minimum 3 ans - Appuyez sur les touches espace ou entrée pour alterner la visibilité de la section.- **REQUIREMENTS**: - Bachelor’s degree in Marketing,...
-
Product Marketing Manager
15 hours ago
Ho Chi Minh City, Vietnam Amazon CS Vietnam Company Ltd Full timeBachelor’s degree in Marketing or related fields. - 7+ years of relevant work experience in marketing content and communications, preferably in the e-Commerce, retail, technology, or B2B industries. - 4+ years’ experience in content management and communications at same position. - Demonstrated track record in developing and implementing marketing...
-
Assistant Product Marketing Manager
16 hours ago
Ho Chi Minh City, Vietnam Công Ty TNHH Minthacare Full time**Mô tả công việc**: (Mức lương: Thỏa thuận) As an Assistant Product Marketing Manager (APM) at Minthacare, you are responsible for driving effective marketing always-on activities and campaigns, under the direction of the Product Marketing Manager. APM is the driving force behind the success of our products. To be qualified for the role, you...
-
Product Manager Ivd Marketing Manager
15 hours ago
Ho Chi Minh City, Vietnam NavigosSearch Full time**What We Can Offer**: - Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product - To ensure the successful development of assigned product and achievement of Company sales targets preparation and implementation of relevant marketing plans. - Main responsibilities: Product Manager will be...
-
Cloudverse, Product Marketing Manager
2 weeks ago
Ho Chi Minh City, Vietnam VNG Full timeThe Founder and CEO is an experienced and proven leader in AI and Cloud; with numbers of years of experience working in blue-chip technology companies like IBM and Accenture. CloudVerse’s leadership team is based out of Singapore; whereas the engineering talent is largely from VNG Headquarters in Vietnam - bringing in the best of the talents on both sides...
-
Online Business Manager, Vietnam
4 days ago
Ho Chi Minh City, Vietnam Logitech Sales & Marketing Full time**Your Contribution**: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will: - Expand local market by strategically positioning Logitech products - Explore bundling opportunities for incremental business - Identify consumer...
-
Assistant Product Marketing Manager
4 days ago
Ho Chi Minh City, Vietnam Samsung Electronics Full timePosition Summary 1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan. 2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product. Role and Responsibilities 1. [Line-up management] Perform the development...
-
Assistant Product Marketing Manager
15 hours ago
Ho Chi Minh City, Vietnam Samsung Electronics Full timePosition Summary 1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan. 2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product. Role and Responsibilities 1. [Line-up management] Perform the development...
-
Product Manager
2 days ago
Ho Chi Minh City, Vietnam Công ty TNHH Điện máy AQUA Việt Nam Full time**Mô tả công việc**: (Mức lương: Thỏa thuận) Involving in Product, Price, Place (Channel), Promotion (sell-out, ATL, BTL), production as follows: Product: Develop product sales strategies by working with Sales team to obtain product market share. Recommends the nature and scope of current and future product line-up by reviewing product...
-
Product Manager
2 weeks ago
Ho Chi Minh City, Vietnam Zalo Full timeProduct Manager is responsible for innovation project management, conducting or monitoring research to gain an understanding deeply the market & competitor status, thereby developing and initiating new competitive Advertising Product. With a strong business mindset, this role is in charge of the management of all lifecycle stages from leading ideation,...
-
Product Manager
15 hours ago
Ho Chi Minh City, Vietnam Zalo Full timeProduct Manager is responsible for innovation project management, conducting or monitoring research to gain an understanding deeply the market & competitor status, thereby developing and initiating new competitive Advertising Product. With a strong business mindset, this role is in charge of the management of all lifecycle stages from leading ideation,...
-
Product Manager
2 weeks ago
Ho Chi Minh City, Vietnam Hyphens Pharma International Limited Full timeCOMPANY DESCRIPTION **Listed on the Catalist board of the Singapore Exchange (SGX), Hyphens Group has a direct presence in Singapore (HQ), Vietnam, Malaysia, Indonesia and the Philippines, and is supplemented by a marketing and distribution network covering additional jurisdictions like Hong Kong, Myanmar, Brunei, Cambodia, Oman, Bangladesh, South Korea and...
-
Manager Product Management
2 weeks ago
Ho Chi Minh City, Vietnam DKSH Full time**Location**:Ho Chi Minh, VN, VN**Job Function**:Marketing**Requisition Number**:141262**Description**: **Why It’s Great to Work at DKSH** - Enrich people’s lives: help provide reliable access to high-quality products and services, create sustainable value for stakeholders, generate jobs, and give back to society - Be part of something big: join over...
-
Product Marketing Manager
2 weeks ago
Thành phố Hồ Chí Minh, Vietnam Augusta Hitech Soft Solutions Full timeDescription **Name of the position**: Product Marketing Manager **Location**: Philippines, Vietnam **Time Zone**: CST **Remote**: Yes **No.of**resources needed fo**r this position**: 01 **Type of contract**: Full time **Years of experience**: 8+ Years **Tentative Start Date**: ASAP **OVERVIEW**: - We are looking for a Senior Product Marketing...
-
Product Manager
2 days ago
Ho Chi Minh City, Vietnam Cera Full time**Product Manager**: Cera - Ứng Tuyển Product Manager Team Leader - Đăng nhập để xem mức lương - Remote, Other, Ho Chi Minh- Xem bản đồ- Linh hoạt- 52 phút trước **3 Lý Do Để Gia Nhập Công Ty**: - Highly competitive salaries - Perks such as Macbook - Occasional business trips to the US **Mô Tả Công...
-
Product Manager
2 days ago
Ho Chi Minh City, Vietnam Leflair Vietnam Full time**Product Manager**: Leflair Vietnam - Ứng Tuyển Product Manager AngularJS Flutter - Đăng nhập để xem mức lương - Tầng 5, Tòa nhà PLS, 366 Nguyễn Trãi, Phường 8, District 5, Ho Chi Minh- Xem bản đồ- Tại văn phòng- 7 phút trước **3 Lý Do Để Gia Nhập Công Ty**: - Competitive Pay & Employee Stock Options -...
-
Product Marketing Manager, Vngs Marketing
2 days ago
Thành phố Hồ Chí Minh, Vietnam Amazon Corporate Services Vietnam Company Limited Full timeBachelor’s degree in marketing or relevant field with 7+ years of product marketing (e-commerce/business management/retail) with emphasis on data analysis. - Experience building, executing and scaling cross-functional marketing programs. - Experience using data and metrics to drive improvements. - Experience with Excel or Tableau (data manipulation,...
-
Manager Marketing for Healthcare Products
4 days ago
Thành phố Hồ Chí Minh, Vietnam DKSH Holding Ltd Full timeLocation: Ho Chi Minh, VN, VN - Global Business Unit: - Job Function: Marketing - Requisition Number: 179706 - Description: **Job Summary**: Manage the implementation of marketing plans, develop annual budgets, evaluate market trends, manage product communication/promotion activation and reporting to achieve business objectives **General...
-
Product Owner/product Manager
15 hours ago
Ho Chi Minh City, Vietnam Got It Full timeGot It - 9-11 Nguyễn Văn Thủ, ĐaKao, quận 1., District 1, Ho Chi Minh- At office- Posted 8 hours ago- Skills: - Product Manager- Agile- Business Analyst**Top 3 reasons to join us**: - Competitive Salary - Flexible and quality working environment - Employee Stock option **Job description**: **About SCAN IT** Scan It is a solution to collect data...
-
Technical Product Manager
4 weeks ago
Ho Chi Minh City, Vietnam Red Orange LLC Full timeDear Our Valued Connections, - **Working location**: Dong Nai Province (Flexible for work) - **Salary**: 60mil - 90mil VND (Gross) - **Working time**: Monday to Friday - **Report to**: Director Technical **MAIN DUTIES**: - Provide product and process support for handling and selection of products - Manage defined product categories - Understand,...