Product Marketing Manager
4 days ago
Bachelor’s degree in Marketing or related fields.
- 7+ years of relevant work experience in marketing content and communications, preferably in the e-Commerce, retail, technology, or B2B industries.
- 4+ years’ experience in content management and communications at same position.
- Demonstrated track record in developing and implementing marketing strategies and crafting marketing content.
- Exceptional oral and written communication skills in both English and Vietnamese.
- Experience in corporate communications, pitch deck and case study development.
- Excellent discernment, great aesthetic sense, keen eyes for details and commitment to the highest quality standards.
- Able to think strategically and creatively beyond typical parameters, strong in problem-solving.
- Experience managing online marketing channels including social, video, media and website.
- Deep understanding of major social media platforms including analytics and business management tools.
- Familiarity with the B2B sales cycle and how to employ marketing communications strategies to nurture leads, drive adoption and accelerate growth.
- Deep understanding of and passion for e-commerce.
- A team player with the ability to build relationships with key stakeholders and partners.
Amazon Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Amazon Global Selling Marketing Team spread the awareness of selling globally. We also engage potential sellers through social media channels and website to promote the sell on Amazon program to them. Our mission is to educate sellers how they can become successful sellers on Amazon marketplace, helps them understand the potential benefits to their business so that the seller can reach the world of customers through selling on Amazon.
As Product Marketing Manager, you will have the opportunity to define the strategy for how we communicate to our Sellers about global selling solutions. You will help us define our positioning and messaging to Sellers, creating the most compelling content to help businesses understand our value proposition, and building the right programs to increase awareness and adoption of global selling solutions. You will work closely with global selling product management team, third party Sellers in Vietnam and Amazon Global Selling Asia.
We would like to seek an innovator, communicator, influencer, and problem solver. You will need to be highly analytical, think and act fast, and be apt at finding creative solutions to complex problems.
Key job responsibilities
1. Own, develop and implement content and communications product marketing plan/core content, marketing, and go-to-market strategies for global selling solutions.
2. Craft and develop compelling audience-specific messages and tools (product videos, customer success stories, whitepapers, presentations, how to guides etc.).
3. Work with product management team to distill key functionality and benefits into core product marketing messages.
4. Identify and execute on breakthrough product marketing activities that reach the target audience effectively.
5. Develop content roadmap for website, blog, and social media sites in product marketing-related scopes to optimize for education and customer engagement.
6. Develop and launch Seller success program (Seller testimonials, case studies, video case studies) including strategy, process, and on-going execution.
7. Work effectively across Amazon Global Selling with groups such as sales, business development, UX, and product management to achieve business goals.
8. Demonstrated track record in crafting compelling positioning and marketing content.
9. Build reports to provide visibility on content and communications marketing results, effectiveness and conversions.
10. Maintain a strong up-to-date knowledge of SPs ecosystem, resources and internal processes.
11. Keep track of updated content creation guidelines and resources, develop communication materials, review and seek approval ahead of deadlines.
12. Other scopes if required.
- 3+ years of experience in social media marketing and community building.
- 3+ years of content development and brand building experience.
- 2+ year experience in PR.
- Experience working in company for B2B and/or B2B2C product/services.
- Proven track record of developing and managing multiple marketing programs simultaneously.
- Strong prioritization and time management skills, with a high degree of flexibility.
- Solid experience in pitching to, developing and managing relationships with senior management of corporate customers.
- Understanding of how to use content marketing to generate awareness and qualified leads.
- Familiarity with local manufacturing and making money online (MMO) scenes in Vietnam.
- Experience building, launching and reporting on campaigns using Salesforce or similar CRM tools.
- Experience with Adobe Analytics and Adobe Experience Manager.
- Meets/exceeds Amazon’s le
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