Marketing Manager/ Product Manager

6 months ago


Ho Chi Minh City, Vietnam PERSOLKELLY VIETNAM Full time

**Key Responsibilities**
- Plan and execute marketing communication activities, including social media, advertising, media relations, branding, product launches, industry events, social media, print collateral, and e-communications.
- Direct and manage development of marketing communication collateral from conception through production, resulting in print and online tools that helped sales organization sell more effectively.
- Organize tradeshows and company events from conception through execution.
- Plan and conduct brand & product training to distributors, dealers, end-users.
- Plan and collaborate with distributors & dealers for joint activities.
- Managing all project elements punctually and within budget, delivering increased company brand awareness and lead generation opportunities.
- Produce written content for websites, collateral, presentations, case studies, and newsletters.
- Improving communication flow and adding an effective Search Engine - Optimization component to take advantage of organic site traffic.
- Identify and monitor key metrics to evaluate the effectiveness of employment branding efforts, social media, and other talent attraction initiatives.
- Overseeing market data analysis and evaluation. Market survey
- Generate reports on Markets, Competition and Sales Analysis
- Pro-actively monitor competition and undertake price comparisons of the product ranges.

**Product management & marketing**
- Operational marketing Communication - Print and social media
- Monitor Product Portfolio Life Cycle
- Prepare and manage price lists, contribute to pricing strategy by working with MD
- Liaise regularly with Group/Regional Marketing Teams (Product Managers, Area Marketing Managers)
- Support creation of marketing tools by providing product information and recommending -technical features
- Contribute to define and implement Marketing Plan
- Visit customers/Distributors regularly to maintain sharp and effective market perception
- Recommend pricing policies towards distributors.
- Develop Marketing Tools (demo kits, brochures, etc) for Customers and Partners
- Support training events, product launches, presentations, and communication tools
- Define promotions on selected customers.
- Support Press and Partner relationships (Distributors, Partners, Clients, Organisers, etc.)
- Support in building editorial planning and spread regular content
- Work with Area Marketing to collect updated material from Group External - Communication Department
- Work with Area Marketing on the local adaptation, dedicated communication material
- Follow-up on all Social Media accounts, define clear objectives set (brand awareness, opinion

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