Regional Product Manager

1 week ago


Ho Chi Minh City, Vietnam Adecco Full time

Job LocationHo Chi Minh City

Job typePermanent

SalaryNegotiable

Theo lĩnh vựcMarketing / PR

Experience7-10 Năm

IndustryConstruction

**Job summary**:
**Responsibilities**:

- Drive the successful launch of regional new products.
- Coordinate with country marketing teams and regional functional teams (consumer insights, data analytics, product development) to assess the feasibility of key regional innovation projects.
- Ensure new products adhere to brand architecture, guidelines, pricing, and business models, fostering a culture of rapid experimentation for business growth.
- Monitor project progress and escalate issues in monthly meetings.
- Establish an innovation KPIs dashboard (market share, volume & value sales, margins).
- Understand the master brand's customer journey and provide guidance on branding, communication, campaigns, and GTM activities for new product launches.
- Develop Regional Innovation Roadmap.
- Collaborate with country heads of marketing to co-develop innovation strategies.
- Ensure feasibility of innovation projects across functions.
- Set project priorities across countries to drive regional growth.
- Lead Cross-Functional Teams in Translating Strategic Innovation Plans.
- Address specific challenges identified by countries through tailored projects.
- Identify growth opportunities and develop locally fitting innovation projects.
- Define KPIs for effective innovation projects considering short and long-term impacts.
- Market & Competitor Intelligence: Monitor competitor innovation activities.
- Collect data on new product launches across countries.
- Stay updated on global industry trends to inform the innovation plan.
- Facilitate Regional Meetings.
- Monitor innovation project progress and prepare monthly performance dashboards.
- Develop Regional Portfolio Strategy.
- Collaborate with R&D for annual benchmarking analysis.
- Enhance competitive advantages and recommend price positioning for volume and value growth.
- Develop compelling product stories to engage consumers emotionally and improve category involvement.

**Experience requirements**:

- Sharp analytical skills are crucial for interpreting both quantitative and qualitative data accurately.
- Familiarity with secondary databases, search engines, and business research tools is advantageous for conducting thorough analyses.
- A minimum of 7-10 years of total work experience in Business/Marketing is required to ensure a comprehensive understanding of industry dynamics and trends.

**Education requirements**:

- Proficiency in MS Office Suite, particularly PowerPoint and Excel, is a prerequisite.
- A deep understanding of the function and its processes is highly desirable.

**Contact Person**:
Thuong Nguyen

Adecco



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