Content Lead
2 months ago
**1. **_**Phát triển và triển khai nội dung**:_ Quản lí nội dung quảng cáo trên website, blog, MXH theo định hướng Marketing chung. Sáng tạo thông điệp, kịch bản và phối hợp với đội sản xuất nội dung để triển khai chiến dịch.
**2. **_**Phân tích hành vi khách hàng**:_ Nghiên cứu hành vi, xu hướng của từng phân khúc để tối ưu nội dung, tăng tương tác và chuyển đổi trên các kênh.
**3. **_**Quản lý và tối ưu SEO**:_Định hướng và duyệt nội dung website theo chuẩn SEO, theo dõi và tối ưu để tăng lượng traffic tự nhiên.
**4. **_**Theo dõi hiệu suất**:_ Giám sát hiệu suất các chiến dịch, đánh giá hiệu quả và điều chỉnh kịp thời.
**5. **_**Cập nhật xu hướng và đối thủ**:_ Cập nhật xu hướng thị trường và nghiên cứu đối thủ để điều chỉnh chiến lược nội dung.
**6. **_**Triển khai PR và sự kiện**:_ Tổ chức các hoạt động PR, sự kiện quảng bá sản phẩm và thương hiệu.
**7. **_**Quản lý đối tác**:_Phối hợp với đối tác truyền thông, KOLs và agency để hỗ trợ phát triển thị trường.
**8. **_**Quản lý team**:_ Phân bổ công việc và task cho team content.
**9. **_**Đóng góp giá trị vào mục tiêu chung**:_ Đóng góp giá trị cá nhân và khả năng sáng tạo vào mục tiêu chung của công ty, giúp nâng cao hiệu quả các chiến lược Marketing và phát triển thương hiệu.
Pay: 10,000,000₫ - 20,000,000₫ per month
**Experience**:
- Content Marketing: 2 years (preferred)
- taking on the postion of Team Leader: 1 year (preferred)
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