Lead Content Strategy
4 days ago
As the Lead Content Strategy for Zalo Video, you will be play a pivotal role in defining content strategies and captivating campaigns for our 70 million Vietnamese users.
**What you will do**:
- Develop and implement content strategies and creative campaigns that cater to the preference and cultural nuances of our Vietnamese audiences while aligning with Zalo Video's mission and guidelines;
- Develop and maintain a comprehensive content roadmap that ensures consistent delivery of high-quality content to support the platform’s goals;
- Collaborate closely with internal cross-functional teams and cultivate strong relationships with external partners such as content creators, MCNs, to drive the planning, coordination, and execution of content campaigns;
- Monitor content performance, user engagement, and feedback data to identify opportunities for improvement. Utilize data-driven insights to refine content strategies and enhance user experience and platform success;
- Stay ahead of industry trends and explore new initiatives, special pushes to continually enhance the platform’s content offerings.
**What you will need**:
- Bachelor's degree in business, marketing, communications, advertising, or a related field;
- At least 3-5 years of proven working experience in content, marketing, or social media within the technology and media industry;
- Demonstrate visionary thinking, structured, organized, and experienced in managing projects of varying scales. Possess skills in planning, root cause identification, risk mitigation, and process optimization;
- Be data-driven and detail-oriented with an analytical mindset and outstanding communication skills;
- Excellent leadership and teamwork skills, fostering a collaborative and innovative work environment;
- Display enthusiasm, responsibility, result-driven, efficiency and thriving in high-pressure environments;
- Experienced in platform content management is a significant advantage.
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