Strategic Creative Content Manager

Overview:
RMIT University Commitment

RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as an equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students. Staff have a duty of care to report wellbeing concerns about students through the designated channels and uphold to the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.

Why RMIT University Vietnam?

Reputation and rankings - RMIT University

Rewards and Benefits:

- Competitive salary package and allowances
- 20 paid annual leave, carer leave and public holidays (Christmas and Tet Holidays)
- Private health insurance and wellness programs
- Professional development and career advancement
- Relocation and visa support
- Access to state-of-the-art facilities and resources
- A vibrant and diverse campus life and more

RMIT Vietnam has been honoured with the respectable HR Asia Award as Top Employer to Work for in Asia. To find out more about RMIT Vietnam and our current vacancies, please visit our website:
Position Summary

The Strategic Creative Content Manager will spearhead the development and execution of content strategies for both domestic and international markets, working within the university’s marketing department. This role demands a creative, visionary leader capable of managing a diverse team of content writers, overseeing complex projects, and crafting innovative concepts that strengthen the university's brand and drive engagement across various audiences.

Key responsibilities include leading creative ideation, overseeing content creation across multiple formats and channels, and adapting strategies to resonate with international audiences. The role also requires close collaboration with stakeholders to ensure the delivery of high-quality content that aligns with the university’s objectives.

Reporting Line

Reports to: Senior Manager, Marketing

Direct reports: Program Marketing Content Lead / Marketing Campaign Content Writer / English Writer

Key Accountabilities
- Develop comprehensive content strategies for both domestic and international markets across all target audience segments (Undergraduate and Postgraduate) for the purpose of both acquisition and brand building, ensuring alignment with the university’s brand, goals, and value propositions.
- Deliver high quality content from ideation/concept to content production, ensuring the final delivery is appealing and engaging to achieve the communication objectives
- Lead the Content team in storytelling for a wide range of formats (brochure, long or short form videos, brand campaigns, social media, etc.)
- Lead and manage a team of content writers, providing guidance, support, and feedback to ensure high-quality deliverables. Oversee the planning, execution, and monitoring of content-related projects, ensuring they are completed on time and meet quality standards.
- Collaborate effectively with internal stakeholders within the university to ensure content aligns with broader university strategies and objectives.
- Ensure all content maintains a consistent voice across languages and channels, adheres to the university's brand guidelines and quality standards, and effectively communicates key messages to various audiences.
- Conduct market research and analyse trends to inform content strategy and creative direction, staying up-to-date with industry developments and competitor activities.
- Proactively build and maintain working relationships with key stakeholders, including external stakeholders, and RMIT senior management.

Key Selection Criteria:

- Tertiary qualification in a relevant discipline
- Minimum 5 years’ experience in content leadership role, with strong creative vision (content based)
- Experience in working in a marketing function or organisation with high digital media involvement. Having a fair understanding of the education industry is an advantage.
- Experience in successfully developing and managing cross-channel content strategies
- Highly creative in generating ideas for developing a wide range of different content formats, both digital and print
- Proven experience in creating targeted content that generates measurable ROI
- Proven planning, organisational, analytical, and problem-solving skills with strong project management skills
- Proven interpersonal, influencing, negotiation, cross-cultural communication skills and strong team leadership
- Knowledge and commitment to agile ways of working and continuous improvement
- Proven ability to manage client and stakeholder relationships
- Strong expertise in identifying customer drivers, buying and decision-making behaviour
- Ability to display appropriate behaviours in line with the position