Expert, Digital Creative Content

2 weeks ago


Thành phố Hồ Chí Minh, Vietnam Techcombank Full time

6 Aug 2025

**Expert, Digital Creative Content (40000583)**:

- Category: Digital Office
- Job Type:

- Facility: Digital

**Job Purpose**:
**Key Accountabilities (1)**:

- Develop creative and engaging copy for the bank's website, including homepage, product pages, blog posts, and other web content
- Write compelling social media posts and captions for the bank's various social platforms
- Produce copy for print materials such as brochures, flyers, posters, and direct mail pieces
- Collaborate with the marketing team to brainstorm new campaign ideas and messaging
- Ensure consistency in tone, voice, and brand messaging across all written communications
- Stay up-to-date on industry trends and best practices in copywriting and content marketing
- Proofread and edit copy to ensure high-quality, error-free content
- Measure the performance of written content and provide recommendations for improvement

**Key Accountabilities (2)**:
**Key Accountabilities (3)**:
**Key Relationships - Direct Manager**:
Senior Manager, Digital Marketing (Creative Content)

**Key Relationships - Direct Reports**:
**Key Relationships - Internal Stakeholders**:
Marketing Division and all functional units in the bank, mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.

**Key Relationships - External Stakeholders**:
Service providers for TCB in media & digital marketing services, KOLs, online communities

**Success Profile - Qualification and Experiences**:

- Bachelor's degree in Marketing, Advertising, Journalism, or a related field
- Minimum 7 years of experience in copywriting, content marketing, or a similar role
- Strong writing and editing skills with the ability to craft compelling, persuasive, and on-brand copy
- Excellent command of grammar, spelling, and punctuation
- Familiarity with and interest in financial services or banking industry
- Experience with SEO principles and writing for the web
- Ability to work collaboratively with cross-functional teams
- Strong attention to detail and ability to meet deadlines
- Proficiency in Microsoft Office Suite and familiarity with content management systems



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