Video Commercial Lead
5 months ago
DepartmentMarketing- LevelExperienced (Team Lead)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Manage a team of 3 to deliver initiatives related to improve video supply pool and buyer programs- Supply Pool
- Overall responsibility to Video Product Basket WL pool: set policy for different user groups, out/in
- flow tracking
- Overall responsibility for traffic boosting tool, boost slot allocation and boosting efficiency
- Contact point interfacing with Seller Video, KOL Video teams to initiate and coordinate cross-functional programs/ initiatives to improve creator ecosystem and video supply
- 2. Programs- Initiate and coordinate commercial initiatives to improve buyer ecosystem: young buyer, rural buyers, etc.
- Video Buyer CRM programs
**Requirements**:
- Min 5-year experience in strategy, project management and the e-commerce industry
- Proficient in Microsoft Office
- Excellent analytical and problem-solving skills
- Data-driven and comfortable with synthesizing insights from an extensive series of number
- Good team player with a can-do attitude
- Fluent in English & Vietnamese (verbal and written)
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