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Zalopay, Marketing Executive
2 weeks ago
- Plan and execute Promotion (voucher) and Marketing activities (branding, inapp notification, ads, campaign) to promote the product
- Involve in negotiating with partners to acquire new OTA merchants and maintain service quality
- Initiate new initiatives to improve P&L (new revenue stream, optimize costs)
- Cooperate and leverage resources of crossfunctional teams (Product, Marketing, BI, Finance, etc.) to implement business initiatives
- Initiate, manage, and provide takeaway from user and market researches
Responsibilities:
- Build promotion schemes and initiatives to attract buyers for OTA services
- Work closely with Product team for product improvement to ensure best user experience
- Monitor progress, measure the business performance and drive meaningful, actionable insights to achieve business goal
- Cooperate and leverage resources of crossfunctional teams (Marketing, BI, Finance, etc.) to implement business initiatives
Yêu cầu:
- 34 years of experience in marketing, business management, strategy
- Experience working in Tech firms (fintech / ewallet, ecommerce, ridehailing, Digital OTA platform, etc.)
- Selfmotivated, willing to take on and overcome ambiguous challenges.
- Creative: able to think unconventionally to initiate different user acquisition methods
- Customer obsessed: The ability to take on complex product challenges and find elegant, simplifying solutions to avoid making them our users and partner's problems.
- Excellent organizational and communication skills
- Thrives in a startup environment: loves dealing with fast pace, changing needs, and limited resource
- Having experiences related to traveling services is a plus
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