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Zalopay, Brand Executive
2 weeks ago
- **Brand Executive**, bạn là thành viên của
- ** ZaloPay Brand Team** và sẽ chịu trách nhiệm về các Hoạt động xây dựng thương hiệu. Vị trí này sẽ làm việc trực tiếp với Team Lead để lập kế hoạch, triển khai dự án và đánh giá hiệu suất các chiến dịch.
**(1) Lập kế hoạch**:
- Hỗ trợ quản lý trực tiếp về lập kế hoạch dự án IMC, bao gồm Branding Campaign, Mega Campaign & Ad-hoc Campaign.
- Theo dõi, tối ưu & báo cáo chất lượng & hiệu quả dự án.
- Tổng quan về marketing trends, social media trends, hoạt động của đối thủ cạnh tranh và nhu cầu/phản ứng của người tiêu dùng.
**(2) Triển khai dự án**:
- Hỗ trợ Team Lead thực hiện các dự án IMC để đạt được mục tiêu kinh doanh và mục tiêu truyền thông đề ra.
- Có khả năng phụ trách các dự án quy mô vừa và nhỏ.
- Phối hợp trực tiếp và quản lý agency (creative, PR, media), production house, freelancer, KOL/KOC, v.v. để thực hiện dự án.
- Phối hợp chặt chẽ với các team nội bộ để đảm bảo dự án hoạt động hiệu quả và đạt được KPI đề ra.
**(3) Khác**:Làm các thủ tục giấy tờ như hợp đồng, thanh lý, v.v.
**Yêu cầu**:
- Có ít nhất 3 năm kinh nghiệm trong quản lý dự án Xây dựng thương hiệu & quảng cáo (từ lập kế hoạch đến triển khai dự án), được thể hiện rõ ràng qua work portfolio.
- Tư duy sáng tạo và có khả năng sáng tạo nội dung. Khả năng truyền đạt ý tưởng của bạn một cách hiệu quả là một lợi thế, với kỹ năng Thuyết trình, kỹ năng thuyết phục, kỹ năng quản lý các bên liên quan...
- Có kinh nghiệm làm việc trong các công ty thương mại điện tử/fintech hoặc các agency sáng tạo/truyền thông là một lợi thế.
**Bạn sẽ là một ứng cử viên lý tưởng nếu**:
- Bạn nghĩ như người dùng nghĩ và làm như người dùng làm
- Bạn có tinh thần trách nhiệm và tập trung vào mục tiêu thương hiệu & kinh doanh của sản phẩm
- Bạn có khả năng sáng tạo và story-tell
- Bạn có khả năng thích ứng cao và sẵn sàng học hỏi
- Bạn đã quen thuộc với hầu hết các kênh truyền thông lớn (online & offline) và các định dạng sáng tạo.
- Bạn có kinh nghiệm quản lý dự án, có thể làm việc độc lập và quản lý thời gian tốt
- Bạn có thể quản lý nhiều bên liên quan và làm việc đa chức năng, cả team nội bộ cũng như agency, nhà cung cấp
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