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Senior Manager, Commercial, adiGolf, Vietnam 1
4 weeks ago
PURPOSE/MISSION:
To drive adidas Golf Sales growth in Vietnam to ensure market leadership, target achievement, and Brand Objectives in the area.
ACCOUNTABILITIES:
- Planning:
- Develops effective business strategies to reach defined business goals on Vietnam Sales and full country P&L’s
- To develop SBP (3 years Strategic Business Plan) to provide right company’s goals and key strategies
- Develops a geographic, account and retail development plan that reflects sales strategies and provides analysis based on defined KPIs
- Develops new channels of Distribution and new customers to maximize growth
- Develops a sales/retail marketing and operations coordinated plan to achieve the best POS productivity and consumer satisfaction
- Detailed Quarterly and Annual Sales plan per account
- Provides the monthly rolling sales forecast and POS opening/upgrade/closure regional plan base
- Ensures demand plan and inventory is aligned with sales plan for optimum inventory turns
- Management:
- Direct Management of entire adidas Golf Vietnam team
- Manages customer/geography/channel development and sales/retail activities in assigned areas in accordance with defined business plans
- Takes responsibility for managing sales and retail execution and securing high quality implementation in the areas
- Develops strong business relationships with the senior management of major accounts in the areas
- Coordinates the retail trade marketing and visual merchandising implementation plans
- Coordinates the retail operations support to his/her regional accounts
- Provides proper guidance to the team in daily job
- Makes sure all company business processes and policies can be well conducted across the team of branch offices
- Financial:
- Be responsible for overall sales and retail performance in the areas, including full P&L responsibility for adidas Golf Vietnam
- Sales Margin targets for all categories
- Manages A/R on healthy track
- Well control T&E budget
- Ensures the accuracy of all financial information required by the company
- System & Processes:
- Develops and manages key business processes of assigned region (selling processes, POS opening/closure/upgrade, forecasting and financial information process)
- Develops proper platform to be able to collect the market intelligence in time, such as overall market trend, competitive environment and account information required for the retail database
- HR Management:
- Sets performance plans and reviews with all direct reports
- Identifies the right people in the right position by fairly evaluating the capability of the existing team
- Provides supervision, leadership, coaching and feedback to the direct reports, insisting on integrity and openness
- Generates a high level of teamwork spirit across the team
- Training & Development:
- Helps both sales reps to provide proper training courses internally and externally by identifying the training needs
- Makes sure all team members are able to well understand their job roles and responsibilities and provides proper guidance to secure the quality implementation in daily job
GROUP COMPETENCIES:
- Influence Others
- Result Orientation
- Manage & Develop People
- Manage Business Process & Project
- Provide Framework for Performance
FUNCTIONAL COMPETENCIES:
- Total adidas Golf Vietnam P & L (actual vs. target)
- Cost center- Budget compliance
- DSO of Total adidas Golf accounts vs. target
- Sell through target
- CSS rating
PROFESSIONAL BACKGROUND/EXPERIENCE:
- Functional: Preferably 3 years in Sales or Franchise Management
- Industry: Apparel/ fashion/ Footwear or FMCG
- Leadership: Good leadership skill
- Exposure: Sports, marketing, account management
EDUCATION:
- University degree in Business with sales/ commercial focus
IT:
- Outlook: Basic
- Word: Advanced
- Excel: Advanced
- Powerpoint: Advanced
LANGUAGE SKILLS:
- English: Advanced
- Local Language: Fluent
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