Growth Marketing Executive, Zalopay

6 days ago


Ho Chi Minh City, Vietnam VNG Full time

ZaloPay is one of the leading e-wallets in Vietnam. As we continue to expand, we are seeking a strategic Growth Marketing Executive to join our team and drive our Digital Services to new heights.
- **Position Overview**:
The Growth Marketing Executive will be responsible for developing and executing innovative marketing strategies to drive the sales of data and digital codes through various channels. This role requires a combination of marketing expertise, product knowledge, and a customer-centric approach to promote and sell data/digital codes to our ZaloPay users.

**Key Responsibilities**:

- 1. Master Planning & Research:

- Identify high-potential customer segment and new traffic to drive the sales of data and digital codes.
- Come up with initiatives to drive data & digital code sales, including in-app/out-app promotional campaigns, pricing strategies, and customer acquisition/retention initiatives.
- Increase customer lifetime value by upselling and cross-selling complementary products to existing users and maximizing revenues

2. Campaign Planning and Execution: Implement marketing campaign strategies to acquire new traffic through both online and offline channels.
3. Performance Tracking and Optimization: Monitor and analyze performance metrics to evaluate the effectiveness of the strategies and identify areas for improvement.
4. Budget Management: Monitor monthly marketing budget to ensure ROI
5. Cross-functional Collaboration: Work closely with internal stakeholders (Business Development, Product, Operation, Data, Brand) to deliver excellent campaign execution and ensure alignment across teams.

**Yêu cầu**:

- 1-2 years of experience in Sales & Marketing with preferred experience in Telecommunications, Retail, Food & Beverage, FMCG,
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions to optimize campaign performance.
- Excellent communication and collaboration skills, with ability to work effectively across cross-functional teams
- Creative thinker with a passion for innovation and a keen eye for detail
- Persistent, comfortable with ambiguity and willingness to go extra mile to testify new initiatives.



  • Ho Chi Minh City, Vietnam VNG Full time

    About ZaloPay Loyalty Program: ZaloPay’s Loyalty Program, also known as ZaloPay Priority, is designed to reward our users in the most engaging and meaningful ways. We strive to create lasting relationships with our users, offering them exclusive benefits, rewards that elevate their experiences with ZaloPay. Through our program, members enjoy a variety of...


  • Ho Chi Minh City, Vietnam VNG Full time

    **ZaloPay** is a fast-growing mobile payment provider in Vietnam since it commenced operations in 2017. We aim to serve Vietnam’s large underbanked population, accelerate financial inclusion and leverage technology to improve access to Fintech services for our users and merchants. In 2020, ZaloPay officially integrated into the messaging app Zalo to...


  • Ho Chi Minh City, Vietnam VNG Full time

    ZaloPay is a fast-growing mobile payment provider in Vietnam since it commenced operations in 2017. We aim to serve Vietnam’s large underbanked population, accelerate financial inclusion and leverage technology to improve access to Fintech services for our users and merchants. In 2020, ZaloPay officially integrated into the messaging app Zalo to provide...


  • Thành phố Hồ Chí Minh, Vietnam VNG Full time

    **Get to know Our Team**: - We are one of the most dynamic teams at Zalopay driving up cashless payment of users on top daily demands of transportation, food delivery, express & last-mile logistics. Not only in such key cities as Ho Chi Minh, Ha Noi, Da Nang, we extend our footprints into province cities via strong collaboration with emerging enterprises...


  • Thành phố Hồ Chí Minh, Vietnam VNG Full time

    Collaborate with internal and external partners to develop and implement growth strategies aimed at increasing traffic and users for Zalopay products. - Execute communication and promotional plans to optimize the effectiveness of marketing campaigns. - Monitor and analyze data, evaluate campaign performance, and provide improvement recommendations. - Support...


  • Ho Chi Minh City, Vietnam VNG Full time

    **Get to know Our Team**: We are one of the most dynamic teams at ZaloPay driving up cashless payment of users on top daily demands of transportation, food delivery & express. Understanding insights from diverse segmentation (users, drivers, merchants, partners, etc.) and deploying innovative payment product & growth initiatives are our daily jobs to be...


  • Ho Chi Minh City, Vietnam VNG Full time

    Negotiate and convince partners (Retail Key Accounts) to cooperate and integrate with ZaloPay. - Serve as the lead point of contact for all merchants (MC) account matters. - Identify and plan for the growth among existing merchants. Liaise with cross-functional internal teams to improve MC performances via campaigns & initiatives. - Monitor and manage...


  • Ho Chi Minh City, Vietnam VNG Full time

    Negotiate and convince partners (Retail Key Accounts) to cooperate and integrate with ZaloPay. - Serve as the lead point of contact for all merchants (MC) account matters. - Identify and plan for the growth among existing merchants. Liaise with cross-functional internal teams to improve MC performances via campaigns & initiatives. - Monitor and manage...


  • Ho Chi Minh City, Vietnam VNG Full time

    Lead and manage the development and planning of the growth strategy - Leverage and optimize various initiatives of the marketing growth activities, including product selection strategy, promotion and other incentive design - Evaluate market conditions on a regular basis to identify emerging trends, to provide learning to support the continuous optimization...


  • Ho Chi Minh City, Vietnam VNG Full time

    **1. Senior Growth Marketing Supervision**: - Develop overall marketing strategy as well as action plans to build up and meet KPI of merchants growth & retention, transactions & volume for assigned Merchant Cluster (Retail & FnB Merchants). - Supervise the always-on process of planning & execution of promotional campaigns, engagement activities...


  • Ho Chi Minh City, Vietnam VNG Full time

    In charge of the overall management and execution of initiatives to grow user and drive TPV, including activities such as promotion, communication, product optimization for Global services (Facebook/Google Play/TikTok/Netflix,....) - Evaluate market conditions on a regular basis to identify emerging trends, to provide learning to suggest new potential...


  • Ho Chi Minh City, Vietnam VNG Full time

    Act as the primary Growth Marketing & Partnership owner under the Mobility Service category (Transportation, Delivery, Logistics). - Oversee and take ownership of all business aspects of the merchants, ranging from performance metrics, KPIs, budget, and product features to relationship management. - Evaluate performance and develop overall growth strategies...


  • Thành phố Hồ Chí Minh, Vietnam VNG Full time

    The Marketing Associate Executive (Operations) is responsible for supporting the Zalopay User Growth team in daily promotion management, data tracking and administrative work. The Associate Executive will be internally trained to be proficient in core technical tools required, such as basic data query, CRM management and campaign platforms. The Associate...


  • Ho Chi Minh City, Vietnam VNG Full time

    Are you passionate about leveraging innovative products to drive growth and enhance user experiences? We're seeking a passionate Product Marketing Intern to collaborate with **ZaloPay's User Growth (Loyalty & CRM)** team to propel promising product-centric growth initiatives. **1. Growth Marketing (20%)**: - Spearhead the planning and execution of...


  • Ho Chi Minh City, Vietnam VNG Full time

    ZaloPay is a fast-growing mobile payment provider in Vietnam since it commenced operations in 2017. We aim to serve Vietnam’s large underbanked population, accelerate financial inclusion and leverage technology to improve access to Fintech services for our users and merchants. In 2020, ZaloPay officially integrated into the messaging app Zalo to provide...


  • Ho Chi Minh City, Vietnam VNG Full time

    Negotiate and convince partners (Service Providers) to cooperate and integrate with ZaloPay; - Serve as the lead point of contact for all merchants account matters, fostering strong and collaborative relationships; - Identify and plan for the growth among existing merchants. Liaise with cross-functional internal teams to improve MC performances via campaigns...


  • Ho Chi Minh City, Vietnam VNG Full time

    Lead and manage the development and planning of the growth strategy - Leverage and optimize various initiatives of the marketing growth activities, including product selection strategy, promotion and other incentive design - Evaluate market conditions on a regular basis to identify emerging trends, to provide learning to support the continuous optimization...


  • Ho Chi Minh City, Vietnam VNG Full time

    As the Strategy & Planning (Senior Executive), you will be a greatly valued member of ZaloPay Merchant Partnership Team, extending our marketing measurement strategy across all of our online and offline marketing channels as well as our merchants' channels. You will help manage and optimize million-dollar monthly marketing budgets to meet user growth,...


  • Ho Chi Minh City, Vietnam VNG Full time

    As a Partnership Marketing Specialist/Lead at ZaloPay, you will be the trusted delegate from Marketing team to join the big, cross-functional squad known as “Merchant Acquisition”. You will NOT do the “sales” job yourself, but instead are expected to provide Marketing expertise to help the Business Development stakeholders win key strategic merchants...


  • Ho Chi Minh City, Vietnam VNG Full time

    Lead and manage the development and planning of the growth marketing strategy for Global services (Facebook/Google Play/TikTok/Netflix,....) - Monitor daily operation marketing activities and guide other junior teammates to ensure qualified deliverables - Evaluate market conditions on a regular basis to identify emerging trends, to provide learning to...