Associate Growth Marketing Executive, Zalopay

1 day ago

Thành phố Hồ Chí Minh, Vietnam VNG Full time

**Get to know Our Team**:

- We are one of the most dynamic teams at Zalopay driving up cashless payment of users on top daily demands of transportation, food delivery, express & last-mile logistics. Not only in such key cities as Ho Chi Minh, Ha Noi, Da Nang, we extend our footprints into province cities via strong collaboration with emerging enterprises partnership as well.
- In addition, we take charge of several strategic projects penetrating into edgy use cases like canteen, international payment, etc.
- Understanding insights from diverse groups (users, drivers, merchants, partners, etc.) and deploying resourceful payment product & growth initiatives are our daily jobs to be done. Built on strong partnerships and delivery of continuous growth initiatives, we believe we are heading to the goal where we are creating sustainable value for our users & partners.

**Get to know Your Role**:

- We are looking for a Growth & Marketing player with a burning passion to drive up business across abovementioned categories. Obsessed with product growth & enthusiastic about building usage stories are on top of the list.
- Growth Marketing:

- Conduct diligent research on users, market, key players across industries for actionable learnings to build up integrated marketing plans, including but not limited to user passion points, winning user journey, communication platform, activation platform, promotion offerings, etc.
- Work closely with Account Management to build up customized Marketing initiatives & campaigns for merchants including category-based campaigns, merchant-based campaigns, cross-vertical campaigns, branding campaigns.
- Develop and execute go-to-market plan for new product initiatives, including market research, competitive analysis, marketing mixes, etc.. Working closely with internal parties (Account Management, Product, other business verticals, etc..) and external partners to ensure smooth alignment & execution.
- Manage performance tracking of product/promotion/media/campaign metrics and draw out action plan to enhance performance.
- Play an active role in exploring opportunities & challenges and propose new ideas to drive up marketing impacts.

2. Marketing & Product Operations:

- Monitor efficient operations of campaigns, promotional systems, communication channels, media mix, growth performance and budget management.
- Identify and resolve challenges that arise during the execution of initiatives/campaigns.
- Manage internal systems to monitor media in-app, promotion execution.

Other tasks as assigned by Marketing Lead. Either small or big ones, you are always contributing to our vertical’s growth thanks to novel ideas, smooth operation & can-do attitude

**Yêu cầu**:

- You major in either Business, Economics, Marketing, Communications, Growth, Product or related fields.
- You have a sharp & strong critical thinking with a passion for Product & Marketing. Being creative in developing product is a plus.
- You have excellent written & verbal communication skills and are comfortable building relationships and collaborating effectively with multiple stakeholders.
- You have good analytical & conceptual power.
- Based in HCMC.

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