Senior Growth Marketing Executive
6 days ago
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Responsibilities
1. Growth Strategy & Campaigns
- Design and execute integrated marketing plans to drive growth for the Travel & Entertainment verticals
- Stay ahead of market trends, competitor moves, and new technologies to refine growth strategies.
- Align all initiatives with Zalopay's overall business and revenue objectives.
2. Campaign Development & Execution
- Lead cross-functional coordination (Product, Tech, Media, CRM, Creative) to plan and launch user acquisition, engagement, and retention campaigns across paid, CRM, in-app, and social channels.
- Govern and optimize owned media performance (merchandising, EDM, in-app banners, messages) with strong process control and execution excellence.
- Ensure on-time, error-free, and high-quality delivery of both platform and customer marketing activities.
3. Data-driven Performance
- Monitor funnel performance and run A/B tests to optimize efficiency.
- Track key KPIs and translate insights into actionable recommendations.
4. Partnerships & Collaborations
- Collaborate internally across Growth, Product, and Business teams to maximize impact and synergy.
- Work closely with OTA merchants to execute co-branded campaigns.
Requirements
- 3-5 years of experience in Marketing or Growth within the tech industry, preferably with experience in the Travel or Entertainment sector.
- Strong understanding of user funnels, KPI management, and budget optimization.
- Data-driven mindset - proactive, analytical, and relentlessly focused on achieving growth targets.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence key stakeholders.
- Proven ability to delegate effectively, manage multiple workstreams, and ensure operational excellence under tight timelines.
- Problem-solving attitude - curious, persistent, and motivated by measurable results.
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