Senior Growth Marketing Executive

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam VNG Full time

**Creative Growth Strategy**
- Develop and execute creative, out-app growth strategies to drive brand awareness and user adoption for Zalopay’s Telco.
- Craft compelling marketing narratives and communication angles that resonate with different user segments.
- Participate Go-to-market campaign for new product launches
- Experiment with innovative storytelling formats, social trends, and creative activations to maximize engagement and virality.

**Out-App Communication & User Acquisition**
- Own and optimize out-app channels, including social media, influencer marketing, digital ads, to attract new users.
- Build and scale promotion-driven campaigns that integrate both paid and organic marketing efforts.
- Design and execute integrated marketing campaigns, ensuring consistent and compelling messaging across multiple touchpoints.

**Retention & Engagement**
- Develop retention initiatives, including gamified experiences, loyalty programs, and community-driven activations.
- Optimize communication flows and messaging frameworks to drive user stickiness and long-term engagement.

**Cross-functional Collaboration**
- Work closely with cross-functional teams (Product, Business, Data, and Design,...) to align marketing strategies with business goals.
- Partner with external agencies, influencers, and content creators to enhance brand visibility and storytelling.
- Manage the marketing budget efficiently, ensuring optimal ROI on growth initiatives.

**Yêu cầu**:

- 4+ years of experience in Growth Marketing, Digital Marketing, or Brand Communication, preferably in fintech, e-commerce, or digital services.
- Strong expertise in out-app marketing channels (social media, PR, influencer marketing, performance marketing, and partnerships).
- Creative mindset with a strong ability to develop engaging storytelling and high-impact brand campaigns.
- Hands-on experience in content marketing, digital advertising, and media buying.
- Strong analytical skills, with experience in tracking, measuring, and optimizing marketing campaigns.
- Self-driven, adaptable, and passionate about growth marketing and brand innovation.

**Joining our team, you will**
- Take the lead in crafting high-impact brand campaigns for one of Vietnam’s top fintech platforms.
- Work in a fast-paced, creative, and data-driven marketing environment.
- Collaborate with top-tier media, agencies, and brand partners.
- Competitive salary, benefits, and career advancement opportunities in a rapidly scaling company

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