Growth Marketing Intern, Zalopay
1 day ago
**Get to know Our Team**:
We are one of the most dynamic teams at ZaloPay driving up cashless payment of users on top daily demands of transportation, food delivery & express. Understanding insights from diverse segmentation (users, drivers, merchants, partners, etc.) and deploying innovative payment product & growth initiatives are our daily jobs to be done. Built on strong partnerships and delivery of continuous growth initiatives, we believe we are heading to the goal where we are creating value for our users & partners.
**Get to know Your Role**:
**1. Growth Marketing (40%)**:
- Support Growth Associate from planning to deployment of in-app and out-app growth initiatives and campaigns, including category-based campaigns, merchant-based campaigns, cross-vertical campaigns, branding campaigns.
- Track product/promotion/media/campaign performance metrics and draw suggestions to improve performance.
- Support research on market conditions, competitor benchmarking to explore emerging trends, opportunities and propose innovative tactics to enhance marketing efficiency.
**2. Operations (60%)**:
- Monitor operational efficiency of promotional systems, communication channels, growth performance and budget management.
- Identify and resolve challenges that arise during the execution of initiatives/campaigns.
- Prepare procedural, documentation and legal requirements for marketing campaigns.
- Other tasks as assigned by Growth Associate. Either small or big ones, you are always contributing to our vertical’s growth thanks to smooth operation & can-do attitude
**Yêu cầu**:
- Major in Marketing, Communications, Business or related fields.
- Creative and comfortable with deploying integrated marketing campaigns.
- A team player with winning spirit and can-do attitude and can thrive in a fast-paced, agile working environment
- Good analytical & conceptual power
- Good communication & interpersonal skill, strong teamwork
- Past efforts/experience in campaign planning & operation (club, competition, etc.) is a plus
- 6-month commitment in the internship
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