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Growth Marketing Executive
6 days ago
**Growth Marketing (50%)**
- Planning growth initiatives campaigns (both in-app and out-app) including category-based campaigns, merchant-based campaigns, cross-vertical campaigns, branding campaigns.
- Implement marketing communications plan for Marketplace (include E-commerce & Affiliate Marketing) & SME Merchants.
- Research, collected and improve customer journey (online UI/UX, overall new feature development, online & offline stores)
**Communication (40%)**
- Plan & manage content on communication channels (Facebook Group, Zalo Group, in-app), including content planning and posting, interacting with members, etc. to optimize communication effectiveness.
- Coordinate efforts across internal & external teams to finalize POSM, media communication/all campaigns, affiliate campaign for traffic and user awareness.
- Track product/promotion/media/campaign performance metrics and draw suggestions to improve performance.
**Data Analysis (10%)**:
- Track and monitor product/promotion/media/campaign performance metrics and explore valuable insights through comprehensive data analysis.
- Perform data monitoring and analysis daily/weekly and provide recommendations based on consumer insights.
**Yêu cầu**:
- Graduate from University, majoring in Communications/Marketing.
- Having from 2-3 years of experience in Fintech, Ecommerce, SME companies.
- Possess good communication skills & positive working mindset
- Strong ownership, commitment, accountability, and responsibility for business objectives.
- Advanced proficiency in Excel and PowerPoint.
- Willing to learn & a can-do attitude.
- Ability to multitask, working under pressure and meeting deadlines.
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