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Senior Asm/sales Manager

4 weeks ago

Ho Chi Minh City, Vietnam Monroe Consulting Group Full time

**Senior ASM/Sales Manager - ON TRADE**:

- **Sector**: Monroe FMCG
- **Contact**: Gwen
- **Client**: Monroe Consulting Group
- **Location**: Ho Chi Minh City
- **Salary**: Negotiable
- **Expiry Date**: 03 July 2023
- **Job Ref**: BBBH417325_1680593226

International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of a multinational FMCG company.

Our highly respected client is seeking a Senior ASM/Sales Manager - On trade channel with 3-4 years of relevant experience. The job is based in HCMC.

**Job Summary**:

- Drive sales growth in the assigned territory while being accountable for account volume sales and commercial/revenue KPIs.
- Cultivate and sustain strong relationships with key account customers.

**Responsibilities**:

- Drive sales growth in the assigned region/channel and ensure achievement of account budgeted Volume Sales and commercial/revenue KPIs.
- Manage key operational relationships to support profitable business operations.
- Ensure profitability and a healthy bottom line by effectively managing the sales budget and market spending.
- Collaborate with the Trade Marketing team to execute effective trade activities at the outlet level.
- Develop a weekly/monthly POC plan and monitor progress to drive top-line growth.
- Conduct sales analysis to identify new account opportunities and other market opportunities.
- Execute sales strategy and standards, including distribution, promotion, and merchandising in the assigned territory.
- Provide feedback and input on brand programs, channel strategies, and tactical marketing initiatives.
- Communicate direct input from the market to the Regional Sales Manager.
- Lead, develop and coach Sales Representatives to operate more effectively and achieve sales targets.

**Job Requirements**:

- Minimum of 5 years of experience in field and retail sales, preferably in the food/beverage industry or other consumer product industries.
- Proficient in both written and verbal communication in English and Vietnamese.

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