Retail Marketing Manager

6 days ago

Ho Chi Minh City, Vietnam PNJ Full time

**NƠI LÀM VIỆC**:

- Hồ Chí Minh

**CẤP BẬC**:

- Quản lý

**HÌNH THỨC**:

- Nhân viên chính thức

**BẰNG CẤP**:

- Đại học

**KINH NGHIỆM**:

- 3 Năm

**MỨC LƯƠNG**:

- Lương thỏa thuận

**NGÀNH NGHỀ**:

- Quảng cáo / Đối ngoại / Truyền Thông, Tiếp thị trực tuyến, Tiếp thị

**PHÒNG BAN**:

- PNJ

**HẠN CHÓT NHẬN HỒ SƠ**:

- 15/05/2024

**PHÚC LỢI**:

- Bảo hiểm
- Thưởng
- Chăm sóc sức khỏe

**MÔ TẢ CÔNG VIỆC**:
**1. Develop directions for retail marketing plans that set goals for increasing revenue, market share, and brand awareness**
- Evolve the Retail Marketing strategy plan for new business, defining strategic goals & operating plans aligned to company strategic business plan
- Act as a thought leader, a trusted advisor to drive strategic decisions about our marketing mix across in-store presence and retail activation teams for regions & brands.
- Work closely with the Regional Marketing Manager, Brand Manager to set out retail marketing plans

**2. Oversee the retail marketing/ marketing communication/ promotion campaign activities of new business**
- Manage the day-to-day implementation of new businesses’ retail marketing activity, covering all elements of the marketing mix
- Evaluate the success of Retail marketing initiatives on a regular basis (campaigns/ seasonally/ annually)
- Collaborates with cross-divisional marketing resources and external agencies

**3. Develop and manage the department's operating budget.**

**4. Market Intelligence**
- Researching and analyzing market trends and competitors
- Support analysis, and insight to produce successful programs, inspire evolution, and improve efficiency.
- Measure effectiveness and make recommendations for campaign optimizations.

**5. Team management & development**
- Recruit and arrange personnel according to department's organizational structure and in accordance with the development plan.
- Training, propose training for the staff to improve the qualifications and knowledge of the members of the department.

**6. Perform other tasks assigned by Line Manager/ company**

**YÊU CẦU CÔNG VIỆC**:
**Education**
- Bachelor’s Degree (or higher) in Marketing/ Business Administration,

**Experience**
- At least 3+ years of experience in retail/ marketing/ brand communication experiences at equivalent roles required along with a proven track record of delivering results
- At least 5+ years of experience developing marketing plans and strategies in collaboration with partner teams
- Experience of building from scratch in new business or start-up
- Strong experience of digital marketing
- Experience managing ambiguity and rapid change - demonstrate agility and risk-taking
- Experience of developing and working within budgets
- Experience of all elements of the marketing mix

**Competencies**
- Ability to identify customer needs and draft strategies and plans that deliver on those needs
- Proven track record developing program plans that meet/exceed goals and managing program budgets
- Familiarity with market research, consumer target, and trends analysis
- Proven success in building, analyzing, and monitoring KPI, financial data, and success measures
- Work on multiple projects, prioritize and meet tight deadlines
- Strong analytical skills, able to identify and act upon opportunities for campaign improvement
- Excellent stakeholder management and leadership skills
- Communication & problem-solving skills
- Planning & Organizational skills
- Customer-oriented

Working location: 01 Hoang Viet, Tan Binh Dist., HCMC

Bằng việc gửi hồ sơ ứng tuyển đến PNJ, tôi xác nhận đã đọc, hiểu rõ và đồng ý với Thông báo Chính sách thu thập và xử lý dữ liệu cá nhân của PNJ.

Link Thông báo: bit.ly/nghidinh13

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