Manager, Retail Buying

4 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam adidas Full time

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

This role is responsible for maximizing the profitability of Own Retail business by overseeing that the sales planning, buying, day-to-day trading activities, sales reviews and inventory management are carried out effectively and efficiently. A secondary responsibility of managing the buy for key Franchise partners/doors may be added in the future.

This includes:

• Planning and setting the right merchandising strategy for Own Retail in the country

• Implementing Merchandising End-to-End (E2E) process

• Putting in the right strategies to derive the right Buy for Own Retail in the country

• Monitoring all in-season activities and acting accordingly for Own Retail

• Providing feedback and work collaboratively with SEA Own Retail Buying/Merchandising Department

KEY RESPONSIBILITIES:


• Lead and coach country Buying team members on all Buying functions with the objective of providing career progression.

a. Pre-season

• Support the implementation of key strategic priorities in the country for Own Retail within the SEA Own Retail Buying Department framework.

• Responsible for the Business Units' Sales Planning, Buy, cost and margins in the country.

• Work with the SEA Own Retail Buying Department to derive Open-To-Buy (OTB) budget for Own Retail – Concept Stores (New seasons) and Factory Outlet (GFO).

• Build the right product mix based on the share of business of store formats, product categories, store types, age and gender mix for Own Retail.

• Review and implement the right buying analysis by categories for Own Retail.

• Review and define product options and space management in the country for Own Retail.

• Ensure correct size ratios are used for order placement for Own Retail

b. In addition to the above (when secondary responsibility becomes effective):


• Work with Head of the Franchise Channel/Key Account Manager to receive Open-To-Buy (OTB) budget for Key Franchise Partners/Doors.

• Support Key Franchise Doors to ensure their sell-in buy is appropriate by giving them the right range recommendation per store based on SEA Own Retail Buying seasonal strategies.

• Provide guidance to Key Stakeholders i.e. Buyers of Franchise partners to ensure that all merchandising strategies and principles are executed timely and correctly.

• Ensure correct size ratios are used for order placement for Key Franchise doors.

c. In-season

• Drive and achieve Benchmarks and KPIs on productivity and sell-through which are aligned with SEA Own Retail Buying Department for Own Retail.

• Support improvements in Allocation and Replenishment (A&R) techniques with SEA Direct to Consumer (DTC) Own Retail Buying Department for Own Retail.

• Ensure products are launched on time with adequate stock for Own Retail.

• Work closely with Store Operations to ensure product grading and product option plan are in line with space management guideline for Own Retail (pre-season).

• Establish and analyze Own Retail's key Buy, Sales and Inventory reports and take necessary actions to ensure business strategies are well-executed and business goals are achieved (pre-, in- and post-season).

• To validate and identify Month on hand (MoH) inventory planning file based on the month cover of Concept Stores and Factory Outlets

• Ensure end-of-season stock is managed accordingly to the Product-Life-Cycle (PLC) policy for Own Retail.

• Ensure all Store Openings/Closings/Remodels are well coordinated by tasking the Buying department to act as the single point-of-contact for Own Retail.

• Provide guidance to Key Franchise Partners on sales report generation and analysis (pre-, in- and post-season).

• Ensure in-season chase models (Evergreen, In-Season-Creation and Planned-Responsiveness) are well managed to make sure inventory is optimal for Own Retail.

• Establish Own Retail store-visit schedule to achieve an expected amount of time spent in the stores. Ratio of time to be spent in office versus stores is recommended as 60%/40% respectively.

• Analyze Own Retail Store Visits Pack (SVP) prior to store visits.

KEY RELATIONSHIP:


• Internal: Own Retail Stores, Country Retail Operation Team, Country Category Marketing, Country Finance, SEA Own Retail Buying team, Country Franchise team, Country Warehouse Operations team

• External: Franchise Partners, Other third-party service providers

KNOWLEDGE, SKILLS AND ABILITIES:


• Datamining & Presentation skills

• Strong analytical mind set - detail and numbers oriented

• Excel/computer skills

• Business Acumen & problem solving skills

• Category know how - products, ranges, market trends

• Big picture thinking

• Process and system understanding

• Collaboration & Influencing skills

• Ability to multitask

REQUISITE EDUCATION & EXPERIENCE/MINIMUM QUALIFICATIONS:

a. Educational:

• University degree in business, ideally with marketing and sales focus or equivalent professional experience

• Merchandising/Retail Finance/ Business Analytics Experience: 5-6 years

• Management Experience:2-4 years

b. Functional:

• Merchandising skills with a minimum 6-7 years' experience in retail planning and operations

• Fluency in English

• Exposure in managing multiple markets will be a plus

• Industry: Preferably in apparel/ fashion/ Footwear

• Exposure: Sports, Fashion

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