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Customer Strategy

2 months ago

Ho Chi Minh City, Vietnam Unilever Full time

**Main Accountabilities**:
**1. Lead the development and implementation of trade category plan for assigned channel**:

- Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
- Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
- Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
- Match brand objectives with customer/market needs
- Work with field sales team to ensure excellence in in-store activation
- Ensure sales team to execute the most efficient JBP and trade spends

**2. Work out monthly rolling forecast for assigned channel**:

- Prepare promotion sell-out volume with attention to market intelligence information
- Prepare input for brand and build incremental sales volume

**3. Co-work with marketing team in launch/ re-launch and consumer promotion activities**:

- Allocate promotion volume to assigned channel/ customers in charge
- Work out the brief for BTL agencies and sales team
- In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store

**4. Co-work with Shopper Marketing team in developing and executing category/ schematic**
**shopper promotions**:

- Lead scheme proposal and execution
- Lead the communication to internal and external stakeholders on the scheme
- Follow up with POSM production gift sourcing and delivery to stores OTIF
- Conduct ROI and post-promotion evaluation

**Key Requirements**:

- Interpersonal Skill, good analytical skills
- Knowledge of business and management principles.
- Financial understanding
- Result Oriented
- Customer Management experience in focus account crucial.
- Bachelor Degree
- Other relevant experience in Brand Development, or Category Management beneficial

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