Customer Strategy

1 week ago


Ho Chi Minh City, Vietnam Unilever Full time

Job Descriptions:
1. Lead the development and implementation of trade category plan for assigned channel:

- Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
- Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
- Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
- Match brand objectives with customer/market needs
- Work with field sales team to ensure excellence in in-store activatio
- Ensure sales team to execute the most efficient JBP and trade spends

2. Work out monthly rolling forecast for assigned channel:

- Prepare promotion sell-out volume with attention to market intelligence information
- Prepare input for brand and build incremental sales volume

3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:

- Allocate promotion volume to assigned channel/ customers in charge
- Work out the brief for BTL agencies and sales team
- In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store

4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions:

- Lead scheme proposal and execution
- Lead the communication to internal and external stakeholders on the scheme
- Follow up with POSM production gift sourcing and delivery to stores OTIF
- Conduct ROI and post-promotion evaluation

Job Requirements:

- At least 2-3 years experiences with CSP/ Trade Marketing managing level
- Strong both channel, category development & data analyst
- English working proficiency
- Growth mindset, strong analytic skill & result-oriented.


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