Customer Strategy

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time

Job Descriptions:

Be accountable for Category P&L delivery through expanded KPI and deeper category expertise:

  • Ensures highest standards of Trade Category Plans via portfolio and channel strategic planning and deployment to deliver category & brand objectives,
  • Ensure full integration of Channel Trade Category Plans with Brand Marketing Plans and Customer Business Planning,
  • Lead and coordinate development of customer & shopper insights through dedicated research and insight activation,
  • Cobuild Channel and Customer Thought Leadership,
  • Define channel/customer targets and TTI budget,
  • Develop channel audit & performance tracking,
  • Lead Design for Channel (D4C) solutions for the total category,
  • Lead Fuel for Growth opportunities for category with NRM,
  • Manage ROI on Customer Marketing activities,
  • Ensure dedicated Channel Marketing budgets by customers are agreed and signed off,

Work hand-in-hand with in-country CBD and BU CS&P to create Cat Growth plans, set targets and support execution

  • Approve logistic for channel promotions,
  • Sell out forecast for activity plan,
  • Monitor in store communication & activation (brand/category initiatives),
  • Instore extra visibility/highlight display,
  • Build & join sellin meetings to customers for overall category/brand initiatives,
  • Identify and develop business building opportunities with specific customers/channels through the teams and aligns initiatives cross customers,
  • Build the customer differentiation strategy in close cooperation with the Customer Managers,

Own team development of CD capabilities and expertise topics (e.g.,NRM, CatMan, Shopper Marketing)

Coach and develop team members.

Job Requirements:

years of relevant working experience in customer-facing, analytical or brand-building jobs

  • Crosslane diverse experience in CD such as Customer Management/Trade Marketing Management/Brand Management
  • Customer facing experience combined with brand building experience is ideal
  • Proven people management capabilities


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