Ecommerce Customer Strategy Planning Assistant

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time

Job Descriptions:

  • Lead the development and implementation of categories trade plan for customers in online channel:
  • Develop & implement Unilever trade categories growth plan with shopper centric into customer key agenda for growth
  • Closely work with brand (marketing) team to identify category risk & opportunity & propose the plan to win & gain market share
  • Work closely with KA team to ensure the trade category plan is well deployed & captured per customer
  • Work closely with Media team to ensure media plan per category is integrated with CAT/brand JTBDs & customized per customer
  • Act as Shopper Marketing to develop shopper activities through onsite campaigns:
  • Lead campaign matrix planning (brand day, mega day, super brand day, etc.) for assignedcategory
  • Closely work with KA & Brand team to ensure onsite visibility, promotion, media, content is aligned with CAT/Brand JTBDs & events
  • Follow up with execution to ensure the plan is well acknowledged & implemented
  • Work out monthly rolling forecast for assigned categories:
  • Closely work with Key account, Brand & Supply chain for quarterly/monthly forecast
  • Frequently monitor sales performance with Key account & inventory forecast to ensure
sales opportunity is well captured

  • Manage category & channel P&L
  • Fully responsible for categories P&L
  • Control promotion framework through promotion activities while manage category competitive growth on channel

Job Requirements:

  • Min 5+ years working experience in: trade category & channel development, FMCG, online
channels

  • Other relevant experiences in eCommerce, FMCG & Health & Beauty chain is a strong plus
  • Can open to Business development, Key account, Sales with strong motivation to explore trade
category

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