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Data Strategy Manager

3 months ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Digitas Full time
Company Description

Job Description:


We're looking for a highly versatile, inventive Data Strategy Manager, someone who brings the authority to the role and a collaborative style that fits our internal culture and Clients'.


As Data Strategy Manager, you will deliver business growth for our clients by creating ground-breaking solutions at the intersection of Consumer data and marketing technologies, which include CRM & Loyalty, Consumer Experience and eCommerce.

Up for it? Read on.

What you'll do:

  • Build effective CRM & Loyalty, Consumer Experience, and eCommerce plans, that leverage data and are powered by marketing technologies (less brand planning, creative strategy; more business consulting, data, technology, and experience strategy in consideration of paid, owned and earned channels)
  • Uncover strategic segmentation and driving consumer's insights from 1PD and CRM program/brand's program engagement.
  • Coanalyze data with dataexpertise (Data Analytic, Data Engineering...) to come up with performance analysis and potential patterns (audience group, behavior, prediction...) that inspire and create customer and business impact
  • Develop data driven and actionable solutions using consumer journeys, audience segmentation and service brand platforms / ecosystems
  • Initiate data and consumer experience solutions that tight up with communication, technology, media and other stakeholders (Sale, eBiz, etc.) to maximize business performance
  • Work in a variety of databases and reporting systems for the creation of plans and recurring reports, solving Client's business problems
  • Strategically guide the entire process through practical briefs, supporting reporting and optimization efforts
  • Lead, coach & develop junior peers
  • Partner with stakeholders to deliver the above

Qualifications:

  • 3+ years of demonstrable data strategy and analytics experience in relevant domains and environments
  • Strong problem solving, both on a conceptual level in defining the strategic vision as well as practical level in handling planning and operational considerations
  • An analytical mind and skillset able to make recommendations using various tools and techniques
  • Communication and presentation skills you're articulate, straightforward and engaging
  • Uptodate knowledge of marketing technologies and data driven Consumer Experiences across POE channels
  • Flexibility and ability to collaborate in dynamic, frequently changing environment
  • Passion to discover untapped opportunities for our clients and internal Team
Got what it takes? We'd love to hear from you.

Additional Information

  • An offbeat perspective and the courage to look at challenges from unusual angles.
  • A sense of childlike optimism, with a bias towards making something real versus just talking about it.
  • A love for designing experiences that will actually matter and impact the lives of people.
  • A talented individual who is very willing to learn every day, easy to manage and highly collaborative.
  • Someone who is honest, responsible, down to earth, hardworking and passionate.
  • Fun and doesn't like gossips.
  • Responsible and dedicated.