Ecommerce Pso, Search

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time

Job Descriptions:
Lead below key agenda of all customers of eCommerce Pureplay & Health & Beauty O2O:

  • Drive Onsite paid search performance to maximize search sales performance with optimized ROAs
  • Lead, develop and drive onsite search strategy, enhancement, and implementation
  • Act as Search expertise champion to closely work with internal crossfunctions & external partners (Brand, Media, Agency, Customers & eCommerce Key account/Category team) for a holistic search plan ensure the plan is aligned with CAT & Brand JTBDs & media
framework, Campaign & BAU strategy, customization for the best utilization of platforms' algorithm

  • Partner with Agency & Customers to ensure search plan is welldeployed onsite; Daily monitor with Agency to ensure alwayson search winning both share & competitiveness position
  • Lead frequent review & learning with Customers, Brands & Agency and develop learning for enhancement
  • Act as country contact point per Global search expertise & practice sharing and implementation for Vietnam
  • Drive Onsite organic search winning serving for sustainable growth
  • Lead, develop and drive strategy to win onsite organic search through Global guideline implementation and local customization integration, design set of key metrics development and tracking frequency
  • Work with internal crossfunctions and customers to develop and deploy the metrics set to win
  • Frequent monitor and testing to ensure winning strategy is welldeployed as KPIs
  • Drive CRM onsite to deliver sustainable sales performance impact & growth on online channels through engage, retain, upsell & recruit shoppers
  • Lead, develop and drive CRM strategies & plan with Key account & Brand, Media serving for shopper acquisition, retention & loyalty
  • Master of shopper journey to maximize touch point engagement and conversion via content & audience right to target
  • Partner with Media to ensure seamless shopper journey online/offline specifically via CRM
  • Drive Perfect store online of all Unilever online stores via deliver the set of PSO global KPIs, including Content, Search score, etc. ensuring the best of onsite exposure & conversion of Unilever's products & stores
  • Work with Global PSO team, Brand, Customers & Agency & Act as Country contact point to provide expertise from Global PSO practice to brands to develop PSO set of deliverables following Global guideline & tailormade to local customers' guideline
  • Work with Key account & Customer to ensure set of PSO things is welldeployed onsite
  • Daily monitoring via PSO dashboard and alwayson improvement
  • Drive shopper engagement via Onsite activities, including Livestream, Game, Feeds and CEM:
  • Work with eCommerce Key account & Customers to build plan & ensure the plan is aligned with CAT & Brand JTBDs & matched with Campaign/BAU plan strategy
  • Lead frequent review & learning
  • Manage a team to deliver the business

Job Requirements:

  • Min 6+ years working experience in: eCommerce & FMCG, Performance marketing, Search Ads optimization, Onplatform Ads, Marketing solution
  • Have worked in regional platforms & Performance marketing agencies is a strong plus
  • Very strong in stakeholder complexity management and engagement
  • Very strong in Performance marketing, Ads optimization, Platform algorithm understanding and utilization
  • Shopper centricity obsessed mindset
  • Selfmotivated, interpersonal skill, bias for action, data driven & data analytical skill, result oriented
  • Strategic thinking and problemsolving ability with entrepreneur mindset, strong ownership & leadership
  • Skilled in multitasking, delivering under tight timelines, adapting quickly to changes
  • Planning and organization skills
  • Able to work under pressure
  • Very strong knowledge of online business, FMCG industry
  • English working proficiency


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