Groupm Nexus Head of Search

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam GroupM Nexus Full time

Head of Search & Ecommerce (onsite search):

The Search & Ecommerce Director leads the Search practice and strategic excellence across GroupM Nexus, by working across a range of diverse, well-known brands, and delivering high quality Search marketing campaigns to GroupM agencies.


REPORTING LINE
Reports to Head of Biddable - GroupM Nexus

GroupM Nexus MAIN RESPONSIBILITIES


The GroupM Nexus team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies' and Agencies' clients, including the activation and execution of dynamic media campaigns.


  • Independently manage the assigned teams and implement Search campaigns on major platforms (e.g., Google, Bing, Coccoc) across all GroupM Agency accounts
  • Manage the assigned teams and implement onsite search campaigns on Ecommerce platforms across all GroupM Agency accounts.
  • Formulate Search/Onsite Search strategies for client's campaigns, ensuring that recommendations and decisions are consistent, imaginative and deliver results. (including draft media schedule) for GroupM agency planners/teams.
  • Support for Agency pitching focus on Seach and Ecommerce
  • Provide actionable insights during mid and post campaign reports to improve inflight optimizations and future campaign brief recommendations
  • Lead and implement Search campaign activities of established local and global brands across multiple industries
  • Attain Google Ads Search and Analytics certifications
  • Accountable for business performance and is a key leader in the performance implementation team, ensuring growth and development takes place
  • Establish working models for Search to be used by GroupM Agency teams as a planning and an operations model
  • Any other project or tasks as assigned from time to time

INDIVIDUAL RESPONSIBILITIES

  • Independently manage the assigned teams and implement Search campaigns on major platforms (e.g., Google, Bing, Coccoc) across all GroupM Agency accounts
  • Manage the assigned teams and implement onsite search campaigns on Ecommerce platforms across all GroupM Agency accounts.
  • Formulate Search/Onsite Search strategies for client's campaigns, ensuring that recommendations and decisions are consistent, imaginative and deliver results. (including draft media schedule) for GroupM agency planners/teams.
  • Support for Agency pitching focus on Seach and Ecommerce
  • Provide actionable insights during mid and post campaign reports to improve inflight optimizations and future campaign brief recommendations
  • Lead and implement Search campaign activities of established local and global brands across multiple industries
  • Attain Google Ads Search and Analytics certifications
  • Accountable for business performance and is a key leader in the performance implementation team, ensuring growth and development takes place
  • Establish working models for Search to be used by GroupM Agency teams as a planning and an operations model
  • Any other project or tasks as assigned from time to time

MANDATORY QUALIFICATIONS AND TECHNICAL SKILLS

  • 9+ years working experience in Digital Performance or relevant industry
-
3+ years in managing a Search/Performance team:


  • Proficiency in Onsite Search (Shopee, Lazada, Tiki):
  • Proficiency with Microsoft Excel and PowerPoint
  • Experience managing a team to deliver best in class client campaigns
  • Deep knowledge of Search as a behavior not a platform. Covering Search planning expertise on verticals, social, eComm, audio
  • Practical expertise in paid Search activation on the global/regional biddable platforms including Search management platforms Google, Microsoft Advertising and relevant platform certification
  • Able to manage competing priorities in a fastchanging environment
  • Leadership skills demonstrated as the ability to anticipate and remove barrier to productivity, drive teams towards clear goals, take effective decisions and challenge the status quo
  • Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, focusing on continuous optimization while mitigating risks

DESIRED KNOWLEDGE, SKILLS AND ABILITIES

  • Strong analytical, problem solving and time management skills
  • Creative and a good team player
  • Knowledge of digital marketing preferred
  • Proactively seek feedback on your work to take it to the next level
  • Detail oriented, responsive to deadlines and able to multitask
  • Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
  • Client servicing experience and good interpersonal skills
  • Good working knowledge of nondigital media and the role they play in driving Search
  • Ability to build and maintain a productive collaboration across teams and external stakeholders
  • Persuasive and effective communicator
  • Passionate about digital marketing, Search tools and technologies and eager to keep learning

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