Communication Assistant Manager
7 months ago
DepartmentOperations- LevelExperienced (Team Lead)- LocationVietnam - Ho Chi Minh CityThe Operation teams at Shopee covers the operational end-to-end process, from when the buyer searches for a product listed on the Shopee platform, to the moment the buyer receives the products. The team analyses and monitors operational KPIs across the region and conducts root cause analysis when operation performance fluctuates. The Operations team comprises Customer Service, Payment, Listings, Warehouse, Logistics, Seller Operations and Fraud.
- The Communication Lead will oversee all projects in marketing communication from planning to execution & make alignment with external teams to ensure project target deliveredOverall branding and communication management:
- Develop holistic approach and action plan to enhance overall SPX brand image and maintain high brand consistency across all channels (from online to offline)
- Build up strong social community to increase brand awareness for SPX on social and connect with riders/ drivers to improve their engagement/ commitment with the company
- Establish clear communication strategy and execution plan for cross-functional business projects
- Create and maintain smooth communication flow among internal SPX: right information to be delivered to right persons, and at the right time
- Crisis management:
- Manage overall social sentiment towards Shopee Xpress and work with PR/ risk management/ legal on crisis management if needed
- Partnership Programs:
- Identify strategic partners to establish partnership programs and drive more benefits for SPX riders/ drivers/ sellers, and local community with external brands/ merchants
- Leadership:
- Lead, manage and grow a team in conceptualizing, executing and optimizing marketing communication projects to drive impact: Define team’s SOW, monitor and manage project performance KPIs; escalate issues with proposed solutions promptly to management, then closely monitor on mitigation implementation
- Lead a team of ~8 members with diverse backgrounds ; able to provide guidance and feedback to ensure for overall team’s achievement and development
**Requirements**:
- Possess solid knowledge and experience communication strategy
- Have experience in branding strategy, brand reputation protection
- Have strong connection with brands and experience in running partnership programs
- Possess experience in event planning is a plus
- Highly meticulous and good at coordination, able to work under extreme pressure
- Willing to be hands-on with strong project management and executional abilities
- Proven leadership capabilities, driven, resilient, reliable and more importantly, someone who enjoys working in a fast-paced environment
- At least 5 years of work experience, preferably in Marketing, Project Management or other relevant experience(s) with 2 years of team management experience
- Excellent command of English
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