Communication Assistant Manager
6 months ago
Department Marketing- LevelExperienced (Team Lead)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Lead the Shopee Pay Social Media Team to provide support for ShopeePay business by:
- Developing comprehensive social media strategies to enhance brand presence and engage with the target audience effectively.
- Monitoring social media trends, identifying opportunities, and proposing innovative ideas to drive engagement and reach.
- Take the lead in communications planning and operations to drive ad-hoc campaigns/projects, ensuring effective collaboration with internal and external teams for smooth and successful project deployment to ensure consistent messaging across channels and to achieve business objectives.
- Stay up-to-date with industry trends and best practices in communications, social media, and digital marketing.
- Oversee content creation and publication across social media platforms, ensuring quality, consistency, and adherence to brand guidelines.
- Stay informed about competitor activities and industry developments, providing recommendations for competitive positioning and differentiation.
- Support crisis communication efforts by developing and implementing effective response strategies as needed.
- Assist the line manager with new projects.
**Requirements**:
- Minimum of 6 years of experience in Communications and Social Media.
- Previous experience working in corporations or reputable Media Agencies is preferred.
- Strong track record in managing communications projects and leading teams.
- Proactive, professional, hard-working, quick-action, and detail-oriented.
- Excellent communication and negotiation skills.
- Result-oriented mindset.
- Ability to thrive in a fast-paced working environment with tight deadlines.
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