Integrated Marketing Communication Assistant Manager
6 months ago
ĐỊA ĐIỂM: Hồ Chí Minh
- Nội dung công việcMô tả công việc
**JOB OBJECTIVES**
- Responsible for the Integrated marketing communication (IMC) - 360-degree channels.
- Assist line manager in the development and implement an appropriate brand and communication activities which is aligned with the Company’s strategic directions and meeting the regulatory requirements.
- 60% execution + 40% direction approach and planning.
**JOB DESCRIPTION**
- Deliver (IMC plan with implementation) and supervise external and internal communication efficiently by multi channels and materials to achieve business and marketing goals.
- Planning (40%): IMC Planning for Marketing campaigns to support the departmental goals.
- Execution (60%): Initiating and implementing marketing projects (both Mass Public and Internal marketing projects)
- Be capacity of content marketing including planning, direction/ angle development, writing execution and management.
- Project Management: Coordinating with cross-functions and third parties to ensure work results that are delivered in good quality; in a timely manner and within budget;
- Coordinate and manage all internal and external resources to maximize achievements (to ensure work results are delivered in good quality and in a timely manner and within budget)
- Others:
- Maintain up to date knowledge of Life insurance industry and on competitor's activities.
- Being responsible for other projects as assigned by line manager.
Yêu cầu công việc
- Hold bachelor degree, above 08 years’ experience in Integrated Marketing Communication.
- Used to be work in Communication agency or in insurance industry is advantage.
- Knowledge of IMC MKT and Branding Communications with digital-led.
- Good Project planning and implementation skills including communication & time management and coordination skills.
- Strong in creative and content development.
- English: Good.
- Critical thinking and “Can Do” attitude. Demonstrate positive attitude in the face of difficulties and ambiguity. Stay calm and control under pressure.
- Confident, innovation, creative, dynamic & proactive personality
- Carefulness, work in detail and well organized.
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