Integrated Media Manager
7 months ago
**MAIN DUTIES**:
- Co-develop integrated media strategy of brands and execute local digital strategy in alignment with Nestle Vietnam digital roadmap.
- Drive business effectiveness Data integration (1st - 2nd - 3rd) & usage of data following Nestle’s strategic data framework, and media efficiency via traditional media cost optimization
- Maximize business value by using digital to drive cross-functional (Marketing, Sales, Trade Marketing, Corporate Communications, Consumer Service) collaboration, sharing and where appropriate integration.
- Protect Nestle and its brands by implementing Nestlé policies in digital areas in coordination with IT and digital agencies.
- Support to select and manage key partners, agencies, suppliers and platforms against the digital plan.
**REQUIREMENTS**:
- Bachelor’s degree.
- Fair Digital & Social Marketing expertise (3-4 years). Experience in Programmatic approach.
- Fair Traditional Media expertise (2-3 years)
- Solid marketing experience (2-3 years)
- Ability to analyze, interpret and react to real-time trends and data
- Knowledge in Brand Building the Nestlé Way (BBNW)
- Proven experience in digital marketing projects, especially leading in innovation.
- Good Internet & social platforms technical and functional knowledge.
- Project management skills.
- Strong relationship management skills and ability to lead and manage cross-functional teams.
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