Digital Media Buying

6 months ago

Ho Chi Minh City, Vietnam Manulife Full time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

**Working Arrangement**

Hybrid

Reporting into the Senior Media Strategy Manager, the Digital Media Buying & SEO Specialist is responsible for owning the day-to-day execution of all elements of paid digital media campaigns, as well as drive our continued organic search growth across Asia. You will work in platform to ensure that highly relevant ads reach target audiences through high-quality inventory in the most cost-efficient manner. In this role, you will be managing all aspects of search, social, display, video, and mobile advertising campaigns including campaign set-up, optimization, and reporting. You should also be able to utilize analytics to identify areas of opportunity and improvement, and effectively communicate learnings to different stakeholders throughout the business. You should have in-depth knowledge of the paid digital media landscape, and be able to help Manulife stay on top of the latest & most relevant trends.

Main duties and responsibilities:

- Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third party tools.
- Effectively convey SEO concepts and strategies, working to develop and drive a holistic paid and owned search strategy across the region
- Use search data to understand user intent, drive content strategy and identify business opportunities for segments
- Set up campaigns in platforms such as Display & Video 360, Campaign Manager, Google Ads, Meta and LinkedIn.
- Manage all aspects of paid search, social, display, video and mobile campaigns including targeting and budget management, maximizing performance & spend at every opportunity.
- Ensure all campaigns are delivered on time and within budget whilst achieving Manulife’s KPIs.
- Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns.
- Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders.
- Spearhead the paid digital media innovation through a continuous test, learn and scale approach.
- Develop compelling SEM adcopy and basic SEO content (e.g. meta descriptions) in both English and Vietnamese Advise markets on their content & campaign strategy by identifying gaps through the use of various platform data
-

Qualifications and experience required
- 5 - 8+ years of experience, including hands-on keyboard experience in paid media platforms such as Display & Video 360, Campaign Manager, Google Ads, Meta as well as SEO tools such as BrightEdge, SEMRush, Ahrefs, Moz, Screaming Frog
- Google Analytics or Adobe Analytics platform experience is a strong bonus
- Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies.
- Extensive understanding of digital media platforms and relevant metrics.
- Strong data analysis skills (Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) in order to understand campaign performance, optimizations and improvement areas.
- Experience in media planning (including inventory/audience research, competitor research and 1st party data analysis) and tying together both paid and organic search
- Certifications across Google Marketing Platform and analytics platforms are a bonus.
- Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives

(awareness, prospecting, retargeting, acquisition).

Language requirements:

- Business-level English, both written and spoken
- Fluency in Vietnamese

What motivates you?
- You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes
- You thrive in teams, and enjoy getting things done together
- You take ownership and build solutions, focusing on what matters
- You do what is right, work with integrity and speak up
- You share your humanity, helping us build a diverse and inclusive work environment for everyone

This job description does not represent a comprehensive listing of job duties required and the role may require additional or different duties than those listed.

Manulife is an Equal Opportunity Employer

**About Manulife and John Hancock**

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our g

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