Digital Media Buying

2 weeks ago

Ho Chi Minh City, Vietnam Manulife Full time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

**Working Arrangement**

Hybrid

Reporting into the Senior Media Strategy Manager, the Digital Media Buying & SEO Specialist is responsible for owning the day-to-day execution of all elements of paid digital media campaigns, as well as drive our continued organic search growth across Asia. You will work in platform to ensure that highly relevant ads reach target audiences through high-quality inventory in the most cost-efficient manner. In this role, you will be managing all aspects of search, social, display, video, and mobile advertising campaigns including campaign set-up, optimization, and reporting. You should also be able to utilize analytics to identify areas of opportunity and improvement, and effectively communicate learnings to different stakeholders throughout the business. You should have in-depth knowledge of the paid digital media landscape, and be able to help Manulife stay on top of the latest & most relevant trends.

Main duties and responsibilities:

- Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third party tools.
- Effectively convey SEO concepts and strategies, working to develop and drive a holistic paid and owned search strategy across the region
- Use search data to understand user intent, drive content strategy and identify business opportunities for segments
- Set up campaigns in platforms such as Display & Video 360, Campaign Manager, Google Ads, Meta and LinkedIn.
- Manage all aspects of paid search, social, display, video and mobile campaigns including targeting and budget management, maximizing performance & spend at every opportunity.
- Ensure all campaigns are delivered on time and within budget whilst achieving Manulife’s KPIs.
- Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns.
- Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders.
- Spearhead the paid digital media innovation through a continuous test, learn and scale approach.
- Develop compelling SEM adcopy and basic SEO content (e.g. meta descriptions) in both English and Vietnamese Advise markets on their content & campaign strategy by identifying gaps through the use of various platform data
-

Qualifications and experience required
- 5 - 8+ years of experience, including hands-on keyboard experience in paid media platforms such as Display & Video 360, Campaign Manager, Google Ads, Meta as well as SEO tools such as BrightEdge, SEMRush, Ahrefs, Moz, Screaming Frog
- Google Analytics or Adobe Analytics platform experience is a strong bonus
- Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies.
- Extensive understanding of digital media platforms and relevant metrics.
- Strong data analysis skills (Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) in order to understand campaign performance, optimizations and improvement areas.
- Experience in media planning (including inventory/audience research, competitor research and 1st party data analysis) and tying together both paid and organic search
- Certifications across Google Marketing Platform and analytics platforms are a bonus.
- Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives

(awareness, prospecting, retargeting, acquisition).

Language requirements:

- Business-level English, both written and spoken
- Fluency in Vietnamese

What motivates you?
- You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes
- You thrive in teams, and enjoy getting things done together
- You take ownership and build solutions, focusing on what matters
- You do what is right, work with integrity and speak up
- You share your humanity, helping us build a diverse and inclusive work environment for everyone

This job description does not represent a comprehensive listing of job duties required and the role may require additional or different duties than those listed.

Manulife is an Equal Opportunity Employer

**About Manulife and John Hancock**

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our g

  • Senior Digital Media Buying Specialist

    3 weeks ago

    Ho Chi Minh City, Vietnam Manulife Full time

    We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and...

  • Senior Trading

    2 months ago

    Ho Chi Minh City, Vietnam Công Ty Cổ phần Lava Digital Group Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) - Có trách nhiệm tìm kiếm đối tác chiến lược ở lĩnh vực liên quan đến dự án. - Thực hiện giám sát quá trình mua phương tiện truyền thông. - Thương lượng, đàm phán với đối tác là các kênh truyền thông (mạng lưới truyền thông, trang...

  • Media Buying

    4 weeks ago

    Ho Chi Minh City, Vietnam Công Ty TNHH Thương Mại Dịch Vụ GTV SEO Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) - Lên kế hoạch Ads Campaign để có thể kéo traffic/tương tác/chuyển đổi ở mức tối ưu. Đây có thể sẽ bao gồm PPC/paid Search, Paid Social, retargeting, GDN, google shopping. - Thiết lập, quản lý & Giám sát, hằng ngày/tuần hiệu suất của các kênh...

  • Media Buying

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Công Ty TNHH Thương Mại Dịch Vụ GTV SEO Full time

    **Mô tả công việc**:(Mức lương: Thỏa thuận)- Lên kế hoạch Ads Campaign để có thể kéo traffic/tương tác/chuyển đổi ở mức tối ưu. Đây có thể sẽ bao gồm PPC/paid Search, Paid Social, retargeting, GDN, google shopping.- Thiết lập, quản lý & Giám sát, hằng ngày/tuần hiệu suất của các kênh...

  • Digital Media Buyer Extraordinaire

    3 weeks ago

    Ho Chi Minh City, Vietnam DFO Global Performance Commerce Limited Full time

    Global Performance Commerce Limited: Powering eCommerce with Talent Job Opening**:Digital Media Buyer Extraordinaire** **About GPC** Join our global revolution in eCommerce at GPC! We're passionate about Software, Technology, and eCommerce, and we want you to be part of our adventure. Spread across the globe with offices from New Jersey to Brisbane, we...

  • Digital Media Manager

    2 weeks ago

    Ho Chi Minh City, Vietnam Talentnet Full time

    Media/Advertising **RESPONSIBILITIES**: - Work with key media partners for implementation plans and negotiations - Be the trusted advisor or to-go person within the team and with clients for all things related to Digital/ Media - Presentation of strategy and implementation ideas to clients, across different digital platforms - Responsible for overall...

  • Digital - Paid Media Specialist

    2 months ago

    Ho Chi Minh City, Vietnam Edelman Full time

    The **DIGITAL - PAID MEDIA SPECIALIST **is responsible for planning paid media strategy & execution to support integrated marketing campaign. This involves building out a cohesive plan that suits the overall campaign objective, strategizing tactics and optimizing paid media channels to achieve the goals. *** The **DIGITAL - PAID MEDIA SPECIALIST **is...

  • Digital Media Manager

    1 week ago

    Ho Chi Minh City, Vietnam hr vietnam s ess client Full time

    A Digital Media Manager will manage the day - to - day digital media activities for clients, including five main areas: Digital Media Strategy, Digital Media Planning, Partner Coordination, Reporting, and Analysis. These activities run across the entire field of Digital Marketing and Advertising including Online Display, Social, Online Video, Search Engine...

  • Digital Media Leader

    2 weeks ago

    Ho Chi Minh City, Vietnam CÔNG TY CP MAX D THETIS Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) - PLANNING (50%) - Identify viable media objectives and KPIs, and recommend/ develop measurement methodology. - Develop full media strategy/ approach across different digital media platforms, considering budget, priorities, and impact based on timelines and objectives. - Work with key media partners...

  • Digital Media Manager

    1 week ago

    Ho Chi Minh City, Vietnam HR Vietnam’s ESS Client Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) A Digital Media Manager will manage the day-to-day digital media activities for clients, including five main areas: Digital Media Strategy, Digital Media Planning, Partner Coordination, Reporting, and Analysis. These activities run across the entire field of Digital Marketing and Advertising...

  • Digital Media Manager

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam hr vietnam s ess client Full time

    A Digital Media Manager will manage the day- to- day digital media activities for clients, including five main areas: Digital Media Strategy, Digital Media Planning, Partner Coordination, Reporting, and Analysis. These activities run across the entire field of Digital Marketing and Advertising including Online Display, Social, Online Video, Search Engine...

  • Digital Media Manager

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Talentnet Full time

    Media/AdvertisingRESPONSIBILITIES: Work with key media partners for implementation plans and negotiations Be the trusted advisor or togo person within the team and with clients for all things related to Digital/ Media Presentation of strategy and implementation ideas to clients, across different digital platforms Responsible for overall campaign strategy,...

  • Digital Media Manager

    3 days ago

    Ho Chi Minh City, Vietnam Talentnet Full time

    $1,502 - $1,931 **OVERALL VIEW OF THE JOB** A Digital Media Manager will be responsible for managing the day-to-day digital media activities for clients, including five main areas: Digital Media Strategy, Digital Media Planning, Partner Coordination, Reporting, and Analysis. These activities run across the entire field of Digital marketing and advertising...

  • Digital Media Manager

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam HR Vietnam's ESS Client Full time

    Mô tả công việc:(Mức lương: Thỏa thuận) A Digital Media Manager will manage the day-to-day digital media activities for clients, including five main areas: Digital Media Strategy, Digital Media Planning, Partner Coordination, Reporting, and Analysis. These activities run across the entire field of Digital Marketing and Advertising including...

  • Digital Media Leader

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam CÔNG TY CP MAX D THETIS Full time

    Mô tả công việc:(Mức lương: Thỏa thuận) PLANNING (50%) Identify viable media objectives and KPIs, and recommend/ develop measurement methodology. Develop full media strategy/ approach across different digital media platforms, considering budget, priorities, and impact based on timelines and objectives. Work with key media partners for...

  • Digital Media Manager

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Talentnet Full time

    $1,502 - $1,931OVERALL VIEW OF THE JOBA Digital Media Manager will be responsible for managing the day-to-day digital media activities for clients, including five main areas: Digital Media Strategy, Digital Media Planning, Partner Coordination, Reporting, and Analysis. These activities run across the entire field of Digital marketing and advertising...

  • Digital Optimization Intern

    3 weeks ago

    Ho Chi Minh City, Vietnam Halocom Media Agency Full time

    _**Halocom**_ _is a Digital Advertising Agency with a growing client base. We help companies to achieve business and marketing performance goals through digital channels. Along with a deep understanding of digital advertising, we ride the wave of digital trends to keep developing better solutions for our clients._ - At Halocom, we define our success by our...

  • Digital - Paid Media Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Edelman Full time

    TheDIGITAL - PAID MEDIA SPECIALIST is responsible for planning paid media strategy & execution to support integrated marketing campaign. This involves building out a cohesive plan that suits the overall campaign objective, strategizing tactics and optimizing paid media channels to achieve the goals.***TheDIGITAL - PAID MEDIA SPECIALIST is required...

  • Google Ads Media Buyer

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Adstart Media Full time

    Company DescriptionAt our core, we are a performance driven culture that believes growth comes from the power of meaningful connections. We value given thoughts and opinions to significantly contribute during a rapid expansion period and do meaningful work.Job Description:We are seeking a skilled Google Ads Media Buyer to source and purchase a variety of...

  • Associate Digital Media Director

    3 days ago

    Ho Chi Minh City, Vietnam hr vietnam s ess client Full time

    Senior Digital Manager/ ASSOCIATE DIGITAL MEDIA DIRECTOR with duties: Responsible for overall campaign strategy, planning, implementation, and post - campaign review for your set of brands. Develop market - leading performance/ branding strategies utilizing the relevant channels within the client remit. Set viable objectives and KPIs, and recommend/ develop...