Activation Marketer

2 weeks ago


Ho Chi Minh City, Vietnam 3M Full time

**Job Description**:
Job Responsibilities:
Marketing Planning and Program Activation
- Provide local market and competitive intelligence and input for marketing planning and program development, and localize marketing plans & activation programs- Manage marketing budget ensuring effective program ROI

Product Commercialization- Ensure local regulatory compliance for product portfolio and programs, working with key functional teams to optimize market access- Drive new product launches by collaborating with key stakeholders to determine launch strategy, including market insights, go-to-market plan, pricing, awareness and demand generation.

Local Demand Generation- Drive demand generation, including defining local integrated tactics, execute end-customer communication in alignment with campaign objectives and track outcomes- Customer journey mapping - validating data against local customer needs and relevance to optimize campaign activation

Channel Marketing - develop and implement channel marketing programs, promotions, content syndication, working hand-in-hand with Country channel managers, including assessing capabilities of channel partners to develop eCommerce strategy

Bid and Tender Management - set up local system and process for effective bid and tender management, including tender pricing structure and analysis, tender schedules, contracts

Product Management - manage product life cycle, in-country product inventory and demand forecasting. Manage price & margin

Promotion and Local Marketing Support- Manage Regional/Local marketing activities (trade shows, conferences, customer events, etc.) and manage language translation and Regulatory & Legal alignment for promotional contents- Work with Clinical & Scientific Affairs & Education teams to build and lead affiliation with relevant association & KOL for market development

Required Qualification/Experience:
- Proficient in the English language- Has 5 to 7 years of work experience in the marketing/ market research field, preferably in the medical device industry- Has proven track record in implementing integrated marketing campaigns that generate customer demand- Has proven track record in successfully commercializing new products- Proficient in MS Excel, and systems such as RMS, CRM, Pricing, SFDC, dashboard creation- A fact-based individual with an analytical mindset- A strong team player who is able to interact with people from all levels of the organization- Resourceful in acquiring external market data for opportunity assessment and prioritization

LI-DNI

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