Activation Trade Marketing Executive
5 days ago
**Activation Trade Marketing Executive**:
- Date: Dec 18, 2024
- Location: Ho Chi Minh
- Company: Shiseido
**Job Summary**:
We are seeking a dynamic Activation Trade Marketing Executive to lead our in-store activities for Cosmetic brands for all channels. This role involves engaging with our target audience, coordinating promotional activities, and collaborating with vendors to ensure optimal performance.
**Key Responsibilities**:
1. In-Store Activation:
- Plan and execute promotional events and activities in Modern Trade stores to enhance brand visibility and consumer engagement.
- Develop engaging point-of-sale materials and displays tailored to the target audience.
2. Vendor Management:
- Collaborate with vendors to ensure effective execution of promotional activities.
- Monitor and evaluate vendor performance against set KPIs, providing feedback and guidance for improvement.
3. Market Analysis:
- Conduct market research to identify trends, competitor activities, and consumer preferences.
- Analyze sales data to measure the effectiveness of trade marketing initiatives and adjust strategies accordingly.
4. Training and Support:
- Train, support, and ensure official Bas/BA part-time on brand knowledge, product benefits, and promotional activities.
- Provide ongoing support to vendors to ensure alignment with brand objectives.
5. Reporting and Insights:
- Prepare regular reports on activation performance, vendor effectiveness, and market insights.
- Share findings with the marketing team to inform future strategies.
6. Budget Management:
- Assist in managing the trade marketing budget, ensuring optimal allocation of resources for maximum impact.
**Qualifications**:
- Bachelor’s degree in marketing, Business Administration, or a related field.
- 2+ years of experience in trade marketing or brand activation, preferably in the beauty or cosmetics industry.
- Strong understanding of the Modern Trade landscape and consumer behavior in the beauty sector.
- Excellent communication and interpersonal skills, with the ability to engage effectively with diverse audiences.
- Proven ability to manage vendor relationships and assess performance metrics.
- Creative thinking and problem-solving skills, with a results-oriented mindset.
- Proficient in Microsoft Office Suite and data analysis tools.
- Salary (Min-Max):
**Job Segment**:Market Research, Data Analyst, Marketing, Data, Research
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