Assistant Manager, Brand and Activation

22 hours ago

Ho Chi Minh City, Vietnam Công ty TNHH TBS Việt Nam Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
**General: Marketing Role**
- Become a The Body Shop brand advocate who understand its core values and mission thoroughly and translate them into day-to-day across the company’s consumer touch points of a digital-focused, global Retail company.
- Conceptualize company general Marketing - Retail calendar into communication strategies, plans and deliverables with KPIs on brand awareness and consideration to subsequently drive business objectives, mainly on Digital.
- Oversee market data analysis and competitor activities to constantly refresh and renovate communication approaches.

**Communications**:Digital External** **Network**
- Earned Media: Maintain close relations with the network of journalists / news website represntatives and social influencers including bloggers, KOLs and similar profiles via: monthly newsfeed in line with the company’s business planning and product drop-off / events / workshops.
- Paid Media: In charge of Digital Branding plan & budget, with key channels Google & Facebook network, to deliver awareness & consideration KPIs while ensuring consistent message across touchpoints.

**Communications**:Owned** **Network & Partnership**
- Social Media & Branding Website: in charge of branding content schedule & activities to achieve constant growth of awareness, consideration and engagement.
- Landlords: Work closely with department stores / shopping malls where our stores are located to maximize communication supports and branding events / opportunities.
- Partners: Seek cooperation with brands, companies or organizations with potential to increase brand awareness & consideration via existing customer pools.

**Communications**: In-Store Marketing**
- Work closely with in-house Visual Merchandising team (VM) for in-store marketing materials, including event-based materials (updated monthly) or permanent materials (updated quarterly / yearly)
- Constantly seek new ways of improving the customer journey in-store via the materials (Silent Seller), either by improving the quality of existing materials, or by creating new ways of conveying our message to customers.
- Advertising law compliance of in-store and out-of-store branding materials, including store façade. Monthly submission of advertising license for new products. Work closely with our agency to monitor and renew the store façade advertising license.

**Communications**: Corporate Responsibility**
- Yearly brand CSR campaigns including global campaign and local campaign. Tasks include in-store materials direction and preparation, plan and execute communications tool to the PR network, work with Digital team for communication plan, liaison with local / regional NGOs for cooperation and organize offline event when relevant such as Beach Clean Up.
- Track market CSR events such as Earth Hour, Earth Day and Environmental Day. Review and initiate participation plan especially for events that are relevant to our key values utilizing our existing communication channels: stores, online PR network and owned social media channels.
- Liaise with regional officers to capture key campaigns and message and carry out internal briefing when required. Complete quarterly “Enrich Not Exploit” report to the regional office, which is a summary of CSR activities and sustainability compliance.

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Salary based on experience & performance
- Benefits under Vietnam labor law (Social insurance)
- Working in a dynamic and professional environment
- Year-end bonus (based on the Company's results)
- Annual salary review (based on the Company's results)
- Product allowances, parking allowance

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:

- Bachelor in Marketing, Communication, Economy, Business Administration, or other relevant fields.
- At least 3 year experience in a Marketing role.
- Strong verbal / written communications and copywriting in English and Vietnamese. Strong sense of layout, content, wording, creativity and visualization.
- Intermediate Microsoft Office skills. Standard Photoshop and other designing tools skills.
- Experience in Beauty industry & Ecommerce or Marketing Intern role at The Body Shop is an advantage.
- Fast-learning, open-minded, multi-tasking and open for challenge and ability to work under pressure.

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Mỹ Phẩm/Làm Đẹp,Nội Dung,Quảng Cáo/Marketing,Seeding (Forum/Facebook),Social Marketing,Truyền Thông/PR

Đại Học
3 - 5 năm

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