Shopper Marketing Manager Indochina

7 days ago


Ho Chi Minh City, Vietnam The Coca-Cola Company Full time

We are recruiting a Shopper Marketing Manager for Vietnam, to be based in our Ho Chi Minh City office with flexible working arrangement, for six months.

As part of this role you will work with our Marketing and Customer & Commercial Leadership departments to support our shopper marketing work across Vietnam.

Our purpose is to refresh the world and make a difference. We’re accelerating our momentum by having a passion for people and their lives and providing them cutting edge excellence in ingredients, innovation, design and marketing. There’s nothing more exciting than seeing a brand activated in a market and we’re looking for someone that shares our passion for activating brands.

**KEY RESPONSIBILITIES INCLUDE**:

- Shopper Marketing Manager will manage brand activation at the POS level in coordination Channel team include:

- Provide local inputs for POSM requirements, timelines, culture nuances; and input in further steps if there are gaps.
- Lead localization of shopper materials.
- Manages local approval process, reviews & approves trans-created POS materials.
- Manage full year shopper marketing calendar with full timeline, visual details.

**REQUIREMENTS**:
**Experience**
- Strong shopper marketing experience (5+ years)
- Experience working in cross-functional and cross-geographical teams
- Experience in project management & resource planning
- Willing to commit for a six-month contract

**Work Focus**
- Ability to provide region specific input on local shopper marketing plans (e.g. consumer / shopper insights)
- Ability to develop cross-functional working relationship and ensure alignment and buy-in on proposed plans
- Ability to coordinate full details (calendars, resources, metrics) of local activation with cross-function team.
- Ability to identify needs for campaign localization or customization as necessary

**Skills**

Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Consumer Segmentation; Creative Briefs; Competitive Assessments; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Problem Solving; E-Marketing; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.



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