Frontline Marketing Manager

1 week ago


Ho Chi Minh City, Vietnam The Coca-Cola Company Full time

**FRONTLINE MARKETING MANAGER, VIETNAM**

**LOCATION: HO CHI MINH CITY, VIETNAM**

Does this sound like you?
- You’re a highly motivated and passionate marketer
- You are thrilled by the prospect of leading the world’s most loved beverage brands in one of the most exciting and one of the fastest growing countries in the world, Vietnam
- You would love the opportunity to lead a group of talented marketers in creating memorable brand experiences
- You enjoy working with a network of marketing experts around the world in finding solutions to consumer & business opportunities
- You thrive in a dynamic, complex environment; you can simplify and provide clarity in situations that are ‘grey’

Vietnam Front-Line Marketing Manager will:

- Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, marketing investments - DME, success metrics and activity calendars, including innovation projects and integrated marketing campaigns/ experiences - IMX), all in partnership with commercial and franchise leaders.
- Actively work on Vietnam market development to ensure the right implementation of projects
- Provide market input and/or participate in agile development of operating unit-OU and country-level innovation projects
- Provide input to localization and real-time amplification of integrated marketing campaigns within the country and/or participate in agile development of OU- and market-level integrated marketing campaigns
- Input into End-2-End E2E consumer & shopper engagement strategy and identify region specific engagement opportunities
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with bottlers
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
- Region Front-Line Marketing Manager will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with Region & OU Front-Line Lead and broader OU marketing team

**Qualifications & Requirements**
- Significant mkt and leadership experience (10+ years), including leading teams
- Direct experience with marketing activation
- Business, commercial and financial acumen
- Experience working with TCCC external partners (bottlers and customers)
- Experience working in marketing across countries preferred
- Experience working in cross-functional and cross-geographical teams is preferred

**Key knowledge requirements**:

- _ Mastery of (required)_
- MARKETING ACTIVATION / EXECUTION
- POS AND EXPERIENTIAL MARKETING
- RELATIONSHIP MANAGEMENT (WITH EXTERNAL STAKEHOLDERS)
- TEAM MANAGEMENT & LEADERSHIP
- _ Broad expertise in (good to have)_
- MARKET DYNAMICS IN FRANCHISE UNIT
- STRONG BUSINESS / COMMERCIAL ACUMEN
- CONSUMER INSIGHTS
- GROWTH-ORIENTED THINKING

**What We Can Do for You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fair life & Topo Chico.
- ** Expansive & Diverse Customers**: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.



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