Head of Marketing

3 months ago


Hanoi, Vietnam Aloha Consulting Group Full time

Develop and implement the overall marketing strategy and roadmap
- Lead a team of marketing professionals, providing guidance, coaching, and support to ensure the successful execution of marketing plans.
- Collaborate with internal stakeholders, such as product managers, sales teams, and senior executives, to understand their needs and develop marketing programs that support their goals.
- Conduct market research and analysis to identify customer segments, market trends, and competitive positioning to inform marketing strategies and campaigns.
- Oversee the creation of marketing collateral, advertising materials, digital content, and other promotional materials.
- Plan and execute marketing campaigns across various channels to reach target audiences and drive customer acquisition.
- Monitor and analyze marketing performance metrics and provide regular reports to senior management, highlighting key insights and recommendations for optimization.
- Stay updated on industry trends, emerging technologies, and best practices in marketing within the financial services sector.
- Collaborate with external agencies and vendors to optimize marketing campaigns and initiatives.


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