Senior Ecommerce Executive, Home Appliances Business
6 months ago
Company Description
**_
The Bosch Group is a leading global supplier of technology and services, in the areas of automotive and industrial technology, consumer goods as well as building technology._**_ _
- In Vietnam, Bosch is currently active with eight business divisions: Automotive Aftermarket, Drive and Control Technology, Power Tools, Building Technology, Thermo technology, Packaging Technology, Two-Wheeler and Powersports and Sales Original Equipment._
- Furthermore Bosch opened its first Software and Engineering Centre of Southeast Asia in Ho Chi Minh City and an Automotive R&D Centre, located in Ho Chi Minh City in July 2014._
**Job Description**:
**Ecommerce Sales Planning & Management**
- Set up new E-commerce flagship store on Lazada/Shopee/Tiki
- Take responsibility for growing business of account on E-Commerce Platform (Shopee, Lazada, Tiki, etc.) via building relationship with platform, assortment development and campaign planning
- Implement in demand planning and sellout forecast based on promotion plan and market trend to make sure healthy inventory and cash-flow
- Set up performance tracking & utilizing research tools and analyzing databases from variety of traffic sources
- Develop relationship and differentiated growth plan with each key partners (pure players) to drive BSH growth in ecommerce platforms
- Review social presence (App, Google, Facebook, CPAS) and expand performance platforms to push sales
- Observe other ASEAN as center of excellence and replicate growth in VN
**Promotion and campaign management**
- Develop campaign ideas and consumer promotion program to best fit in e-Shopper behavior, platform technical availability, maintain brand competitiveness versus competitors in order to maximize in-store sell-out to Shoppers with a fixed deployed budget
- Collaborate with local partners/marketing team to increase demand generation during campaigns, drive performance metrix such as GMV, ROI, ROAS, etc
**Monitoring and analysis**
- Make report for channel conversion, selling and ROI to make recommendations and suggestion for improvement
- Conduct post-campaign analysis and day-to-day campaign monitoring
- Support to generate reports for analysis and insights on promotion and campaign performances
**Personnel management**
- Establish & maintain effective communication patterns across different stakeholders (ecommerce, marketing, sales) for effective sales campaign roll out
**Knowledge management**: Ensure best possible knowledge (self study, colleagues or trainings)
- BSH & market PM products (e.g technical features, benefits)
- Ecommerce insights on consumer behavior, competitors movement and strategy
- Competency based qualification (incl. relevant compliance topics)
- IT-relevant hard
- & software topics (good user skills)
**Qualifications**:
- Education: Minimum diploma/degree from recognized institution
- Minimum 2-4 years experience in Omnichannel Sales, Digital Marketing
- Experience with white goods industry preferred
- Experience in working/collaborating with ecommerce platform and enablers
- Local cultural understanding
- Balance of analytic and creative skills, good networking skills, high ability of multi-tasking, interpersonal communication skills, presentation skills, computer skills in MS office
Additional Information
- Committed 13th month bonus
- Collaboratively yearly performance bonus
- Meal & Parking allowances
- Premium insurance for employee
- Flexible benefits
- Domestic and international training opportunity
- Career development program with buddy and mentoring program
- Good benefits of company activities, team building and year end party
- Opportunity to work in global projects of fast developing company and being a part of innovation team contributing initiative ideas to the digital transformation era
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