Customer Experience Insight, Specialist

2 days ago


Ho Chi Minh City, Vietnam AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

WE ARE LOOKING FOR.....
- To lead the execution of customer research projects that provide timely and actionable insights about customer’ insurance needs and behaviors
- To consolidate customer initiatives/plan based on the customer insight in the purpose of enhancing the customer experience.

Roles and Responsibilities
- Research projects execution (40%)
- Responsible for executing the annual customer research plans (CRS, RCS, and others) and leading the research implementation in close coordination with internal key stakeholders and external vendors.
- Support the planning and implementation of customer research/study to support other areas within Customer Office team; such as customer journey research for CX area, and other types of research that are deemed necessary to provide better customer understanding.
- Collaborate with other relevant teams to utilize the customer insight identified from the research to come up with initiatives to improve customer experience
- Regularly tracking best practices from within and outside of the industry to identify gaps and opportunities to improve AIA customer experience
- Support the related stakeholders to embed the customer research/insights (customer journeys, pain points, etc.) in business decision process
- Data analysis to produce insights (30%)
- Data mining expertise to effectively query and navigate across multiple data domains to perform data analysis and create findings. Able to use complex joins, sub-queries, and analytical functions to generate clean, comprehensive, and relevant datasets in projects (RCS, RCS, and others)
- Acquire data from primary or secondary data sources and maintain databases/data systems
- Action plan implementation monitoring (30%)
- Collaborate with key stakeholders to develop strategic customer initiatives plan that support achieving improvement of customer experience
- Support monitoring the progress and effectiveness of the strategic customer initiatives implementation.

Minimum Job Requirements
- Education - A bachelor degree preferable in Business Administration or Econometrics Application
- Experience - At least 3-4 years of experience in position of customer analytics with practical experience in customer research and customer analytics
- Experience in market/customer research (qualitative focus group and quantitative survey)
- In-depth knowledge about advanced statistical analytics
- Have experience mining data, strong skill at key analytics platforms (Power BI, SAS, R, Qlikview or Tableau) & Database Structure (Access or SQL)
- Have experience to query and navigate across multiple data domains to perform data analysis and create findings
- Knowledge about business operation of insurance or financial services.
- Excellent command of English and Vietnamese, both written and oral.
- Special skills:

- Sharp strategic thinking and strong innovative thinking
- Strong influencing and collaboration skills
- Strong problem solving and data-driven decision-making skills
- Strong project management skills
- Strong presentation skills with the ability to influence key stakeholders at all levels of the organization
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._



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