Senior Marketing Manager

6 days ago

Hanoi, Vietnam PERSOLKELLY Vietnam Full time

**POSITION PURPOSE**

To be responsible for planning, development and implementation of all of the business marketing strategies, marketing communications, and public relations activities, both external and internal. Provide strategic leadership to a diverse marketing team to work to achieve strategic business priorities.

**AREAS OF RESPONSIBILITY**

**Marketing Management**
- Contribute to the university’s student recruitment target by developing and implementing marketing strategies and integrated marketing campaigns/ programmes for each product.
- Provide short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Maintain a research database by identifying and assembling marketing information.
- Provide feedback on product development and service offerings; participate in the development of product and service offerings; collaborate to create, launch, and track the performance of product and service offerings in our markets.
- Ensure that brand guidelines are adhered to in all marketing activities across the company.
- Achieve the marketing enquiries and enrolment target.
- Ability to work in a leadership team with the Student Recruitment Manager for the overall Marketing and Sales objectives.

**PR & Events Management**
- Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media.
- Coordinate all public relations activities.
- Leverage existing media relationships and cultivate new contacts within business and industry media.
- Manage media requests and interviews.
- Create content for press releases, by-line articles, and keynote presentations.
- Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
- Coordinate and execute flawless events through managing all aspects of event coordination, including budgeting, event and program messaging, materials creation, signage/give-aways, contract negotiation, vendor relations, site selection, accommodations, participant registration, agenda scheduling, staffing, on-site production, F&B, and logistics.
- Negotiate with contract vendors to meet business needs and manage costs.
- Collaborate with Student Recruitment to track ongoing marketing priorities and follow up on leads generated at each event.

**Others**
- Prepare an annual budget, schedule spending, analyze discrepancies, and take corrective action to meet financial objectives.
- Orient, train, plan, manage, and evaluate a talented marketing team.
- Prepare timely agreed-upon periodic reports for Management..
- Undertake any other assignments as delegated by the Line manager and/or the Vice-Chancellor and President

**POSITION SPECIFICATIONS**

**Competencies (knowledge, skills, and abilities**)

**_Essential_**
- Bachelor degree in Marketing/ Business Management or associated area.
- Extensive experience in the area of marketing management.
- Experience in identifying customer drivers, buying and decision-making behaviour.
- Experience in successfully managing marketing and campaign strategies with significant strengths in digital marketing (Intensive experience in digital marketing is desired).
- Experience managing external PR and communication consulting firms and contractors.
- Experience working in a flexible and changeable environment.
- Excellent people management skills with experience in managing and developing staff.
- Familiarity and skill with the tools of trade-in marketing, including PR, written communication, website development, market research, content creation, Microsoft software suite of products, visual communication software products, and creative services. Desirable - Adobe creative suite.
- Proven ability to manage client and stakeholder relationships.
- Fluent in English with outstanding copywriting skills

**_Desirable_**
- Experience in the local Vietnamese marketplace
- Knowledge and understanding of the education market and the challenges within this industry.
- Expert in Internet and social media strategy with a demonstrated track record Ability to delegate and coordinate the efforts of a team of diverse employees.

**COMPETENCIES (**
**b**
**ehavioural)**

**_Essential_**
- Strategic orientation & leadership
- Effective Communication
- Managing & develop people
- Planning & organising
- Problem solving & decision making
- Customer & service orientation

**_Desirable_**
- Creative thinking & innovation
- Relationship building & networking

**BENEFITS**
- Competitive salary package (gross)
- Recognition and Reward Programs
- 13th month Tet bonus
- Performance bonus
- Flexible work arrangement
- Paid Time-off (annual leave, sick leave, holidays)
- Healthcare plan (Private premium accident, medical insurance, dental insurance, free assessment to medical suite)
- Business travel insurance
- Onsite fitness and sports centre
- Education support for staff and children
- Transportation support
- Flexible working arrangeme

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